Discover how to improve the visibility of your hotel:
- Improve your positioning.
- Develop an SEO strategy adapted to your sector.
- Attract new visitors.
Do you own a hotel and want to stand out from your competitors and grow your customer base? At keyweo, experts in hotel Search Engine Optimization, we offer you a strategy that fits your needs. SEO is a set of web marketing techniques aimed at improving your position in Google search results. After having studied your goals in-depth, our hotel SEO experts will develop an adapted strategy for your company, including a personalized follow-up. Because of the strong competition in the hotel industry, having a well-designed and optimized website allows you to improve your visibility in the Google search results.
With a team of experts in hotel SEO, Keyweo has already worked with many groups in the hotel industry. The hotel industry is an extremely competitive sector, which is why we develop a specific strategy for each of our clients. If you want to improve the visibility of your website on various search engines, Keyweo is the hotel SEO agency you need. So don't wait any longer to contact us and start building your SEO strategy together.
- Booking platforms
- B&B's & special accommodations
A keyword study is the first important step for a successful hotel SEO strategy. The study will highlight the SEO opportunities and areas for improvement, based on your current positioning. Therefore, we must identify all the organic words used by Google users in order to succeed. This study will allow us to define the strategic pages for creating the foundations of your hotel SEO strategy. We aim to differentiate your site from your competitors with qualitative and relevant content.
Any SEO strategy requires a high-performing website. To ensure the quality of your website, our experts will conduct a complete analysis. The goal is to identify all the strengths and flaws of your website so that we can optimize your website completely. Google highlights quality websites. That's why this step is mandatory in a hotel SEO strategy: loading time, responsive site, orphan pages, 404 errors, etc… Every detail of your site will be examined.
The hotel industry is very competitive. A good website is a strong advantage for customers because it represents you and your brand identity. That is why we, at Keyweo, offer you the possibility to build a fully optimized website. We will respect your needs and wishes, as well as the constraints imposed by different search engines in order to obtain the most efficient website possible. Choice of the theme, landing pages creations, strategic pages creations, cms configuration, and plugins, all adapted to your sector. Our team takes care of everything and offers you a complete service that meets your needs.
At Keyweo, we have a team of writers specialized in SEO-optimized content. Our writers are able to write quality content on various topics. The topics will be chosen according to the results of the keyword study. All content is therefore perfectly adapted to what your customers are looking for. We can also work on local referencing, which is a real driver of traffic. Furthermore, at Keyweo, our team of writers is able to adapt to different markets such as the Spanish, English, and French markets. We are able to produce optimized content in different languages to maximize the power of your international site.
Netlinking is a basic SEO technique that is essential for your hotel's SEO strategy. Finding interesting and qualitative links in this type of sector is not easy. This is why Keyweo develops a tailor-madenetlinking strategy in order to ensure that each backlink is effective for your website. Our hotel SEO experts are used to the problems of this sector and are able to improve your position in Google search results. Afterward, they can help you find new opportunities to attract a valuable audience.
Implementing an SEO strategy for a hotel or any other type of business in the hospitality industry takes time. That's why at Keyweo, each client has a complete personalized follow-up so that you can follow the progress daily. You will have the support of an SEO consultant from the beginning to the end of our collaboration in order to answer all your questions and implement your requests on your website.
A concern? A question? Don't hesitate to contact us!
There are many tools on the market to analyze the technical performance of a website. These tools are used to establish a strategy based on clear objectives. For the analysis of the competition, we use two tools in particular: SemRush & Ranxplorer. These tools are well known in the world of digital marketing and have proven to be very effective.
Secondly, the technical aspect of the website. This is where we will study the design, the speed, and the quality of your website. For this, we will mainly use the Screaming Frog and OnCrawl software to effectively identify the malfunctions of a website. In addition, we have developed our own analysis tools internally in order to obtain more advanced results.
Finally, for the link building stage, we will analyze the link opportunities thanks to different tools such as Majestic Tools and Ahref which allow us to target the most effective links.
We will also use tools such as Google Search Console, Google Data Studio, or Google Analytics to report on the results and the evolution of your positioning.
Today, more than 60% of traffic comes from organic results. People are much more comfortable with results that are naturally highlighted by Google rather than ads. Furthermore, with the domination of platforms such as Booking or Airbnb, it is easy to understand the need to optimize your website. The place of your site in the SERP (Search Engine Result Page) is the first criterion of differentiation to which your potential customers will have access. Therefore, it is a factor that not should be neglected. Once the customer has arrived on your site, the various optimizations in terms of technique and UX will increase your chances of conversion.
Not reaching your performance goals? Discover our SEO services and develop your online visibility in your field of expertise.