SEO HubSpot

SEO Agency HubSpot

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Do you have a website and want to make it your main acquisition channel? Have you tried many management control systems (CMS) and never know if it is right for your needs? You have opted for the HubSpot CMS but do not know its advantages and disadvantages? Do you lack the time and skills to manage this optimization? Would you like to be advised by an agency specializing in search engine optimization?

Our agency, Keyweo specializes in natural (SEO) and paid (SEA) ads. It ensures you real results both on your positioning on engines such as Google, and on the acquisition of leads. Because the two are linked, we are committed to implementing as many resources as possible to enable you to boost your visibility and increase your sales. From the study of keywords in your sector, to your monthly follow-up and the implementation of a real SEO strategy… we offer a 360° service.

It's thanks to our experience in the field as well as our hundreds of customers with different markets and desires that we are now experts in SEO.

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Want to optimize your site for HubSpot, but don't know how to go about it? Call on our services for a personalized follow-up !

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Let's Focus on HubSpot CMS

There are a multitude of management control systems in France and abroad. In recent years, these have been popularized, to become ever more efficient and accessible. Open source is currently in the spotlight, as free software …everything is done to stand out from the competition!

The HubSpot CMS was created by HubSpot, a company that sells many software solutions for marketing, sales and customer service. Launched fifteen years ago in the United States, this content creation system stands out in particular for its desire to offer tools that improve the customer experience in order to grow businesses. Its objective is thus to help optimize websites to make them become real SEO weapons and lead capture tools.

In particular, we can find on the CMS, various modules and extensions, facilitating the creation of templates for your pages, indexing on search engines and capturing leads. Many tools to help create conversion tunnels are also available. HubSpot is ideal for everything related to conversion, increasing turnover, bringing everything together in a single software.

Who is HubSpot for?

Thanks to our years of experience as an SEO/SEA agency, we have already had the opportunity to work on client sites using the HubSpot content management system. Among them, many were those who wanted to be able to follow the evolution of their lead acquisition strategy and be helped. These clients were most often B2B companies wanting to boost their visibility and sales.

In our opinion, all brands aiming to make their website a marketing and lead generation weapon should use HubSpot. Thanks to its integrated modules, optimisation for Customer Relationship Management (CRM), the CMS is perfect for launching a marketing and digital marketing strategy.

E-commerce websites
Showcase Websites
Companies wishing to make their website a digital weapon

Strong Points of HubSpot

SEO Friendly

Having been designed to be a complete tool, HubSpot has, within its content management solution, search engine optimization modules. The tools that the CMS makes available allow you to have a follow-up and advice on the best practices to follow for an optimized content and SEO strategy. The system provides advice for positioning on the right keywords and regularly analyzes the competition. It is also possible to manage the themes of your content by following a “topic cluster” strategy, aided by the HubSpot module.

Responsive Design

HubSpot also has a responsive part that helps you optimize your content according to the formats. In the age of mobile-first, it is necessary to have a suitable mobile and tablet version. The advantage of this HubSpot feature is that you can automatically create optimized versions, However it is not mandatory.

A Conversion Tool

The HubSpot content management system is also known and stands out for its many tools for converting leads into customers. All the elements necessary for acquiring new customers are made available on the CMS. Among the modules offered by the system, we found the most intersting to be: Calls-to-Action, Landings pages but also an integrated smart content module and chatbots.

An integrated CRM

HubSpot is the first and only to have a combined CMS and CMR, which offers the opportunity to create and modify a website according to the user experience. From a user's first visit to the website, to various interactions, this system is currently the only one to consolidate all your content into a single platform. This is particularly possible thanks to the use of Calls to Actions as well as dozens of functionalities allowing access to the information that we usually don't have thanks to a CRM, namely: place of the user in the customer journey, his/her location , where it comes from and from which device it connects

Dynamic Content

Unlike many other CMS, HubSpot favors the dynamism of a site. For this, it makes it possible to modify and adapt information to an individual visitor. It thus makes it possible to convey messages in a more dynamic and personalized way. Content personalization also makes our content and marketing messages more real and human.

A wide choice of features

To make the tool as independent as possible, HubSpot wanted to provide a lot of features that complement what the CMS offers. There are hundreds of editable templates, for maximum originality in the creation of the site. The total number of modules offered by the content management system is such that it is one of the best equipped solutions for an affordable price.

A reliable, fast and secure tool

If you already know the role that a content management system should have, you will know that it is essential for one of these tools to be reliable, fast and secure. That is why a good website is not just beautiful, it must have a solid base, in which all the technical points are optimized. HubSpot is said to be reliable, especially because the system has ensured that the servers do not crash the website. In the event of a problem with your website, another server of the tool will automatically take over in order to maintain your site and not lose traffic and SEO efforts. The CMS is also one of the fastest since the data from the integrated host is all placed in a CDN, that is to say a network of servers whose objective is to optimize the transmission of content. The establishment of a Content Distribution Network thus makes it possible to strengthen security and speed up the loading time of your website. Finally, as explained above, the HubSpot CMS has, thanks to the CDN, an architecture that allows it to be more secure than other content management systems on the market. For more security around the data present on your websites, the CMS also has an SSL certificate.

Weak Points of HubSpot

A Paid CMS

If we had to find points for improvement for this content management system, one of them would be the price. Unlike other CMS such as WordPress, Magento or PrestaShop, HubSpot does not have a free plan for its services.

The price is still widely accessible for small businesses wishing to launch their website, showcase or e-commerce. They will have to pay an amount of around €280 per month to have access to the many features of the CMS. For even more analysis tools and help in converting leads into customers, there is also a more expensive “Enterprise” version.

Weakness of e-commerce

As a CMS oriented towards commerce and lead generation, Hubspot has a lot of constraints related to e-commerce. The content management system has poor management of user authentication, processing of credit card payments and even the extraction of certain data.

Fortunately, various extensions can be added as solutions to counter this drawback. These applications, with much more efficient technical performance than those of the CMS, allow you to add elements such as a shopping cart for customers and make them buy directly via your website.

Lack of Compatibility

One of the differentiating elements of the HubSpot solution is the fact that it was designed by marketing professionals wishing to improve conversion. To develop the software, they have thus made the CMS independent of external tools, including the usual hosts. Hubspot thus stands out from other CMS' by having its own host.

This functionality starts from good will, there is nevertheless a big disadvantage to it. Having its own host, the content management system is only compatible with sites hosted by its own. For this, although very efficient, Hubspot often loses its interest for companies that already have an external host and simply wish to use the functionalities of the CMS specialized in conversion.

Our HubSpot SEO CMS Services

Keyword Study

If you want to use our services to optimize the use of your CMS, whether Hubspot or one of its competitors, know that we follow several key steps. To guarantee you maximum results, and quickly, we first start by carrying out a complete study of the keywords on which your company must position itself. To do this analysis, we look at the most used words in your industry, inspect the pages of your competitors and mimic their strategy. It is thanks to our experience as well as specialized tools in natural referencing that we draw up a complete table of a hundred keywords to work on. Then, from this information, we think about strategic page titles as well as a complete editorial plan, to plan your content over the following months.

Technical SEO Audit

Then comes another essential step to correctly position yourself on search engines: the technical audit. This audit allows us to optimize the technical and efficient part of your website. We thus check that all the criteria taken into account by Google robots is respected and that your website works well enough to offer a quality user experience. Thanks to this technical analysis, we promise you a fast indexing on search engines and make your site SEO-friendly.

HubSpot CMS Optimisation

Our agency, which specializes in free and paid referencing, already have around hundred clients we work with. Thanks to our many experiences, we are now experts in optimizing the various CMS on the market and are committed to configuring and maximizing your use of HubSpot. Although the content management system is designed so that everyone can use it, it is always better to use a professional agency to accompany you in the management of your CMS.

Optimized Content Writing

In the SEO follow-up phase that we offer to all of our customers, you will receive a number of SEO-optimized content pieces each month. This content is generally written internally by our web editors, who specialize in various sectors thanks to their extensive experience. All of the pages and articles written can also be translated internally by our multilingual teams (Spanish, French, Italian, English, etc.). To write SEO-optimized content, our writers use the keyword study previously carried out for the client company, to know which keyword to position themselves on and which semantic theme created within the text itself.

Netlinking

A natural referencing strategy is based on three main pillars: technique, content and notoriety. We ensure the technical part with the various studies as well as with the technical audit, the content by writing pages and optimized articles and the notoriety by the implementation of a netlinking strategy. Netlinking represents all the links pointing to your website. The idea is to show search engines like Google that you are an expert in your field and that other people are talking about you and recommending you. Having quality links pointing to your website allows you to quickly go up the landing pages..

SEO consultant dedicated to managing your project

Throughout our collaboration, our agency favors communication and a good client relationship. All of our consultants are very attentive and are experts in their field. We exclusively choose people fluent in several languages to allow you to speak your native language. French, English, Spanish or Italian, our agency is internationally oriented and wishes to be able to offer you a unique and quality service.

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Do you want to boost your visibility on Google? Whether you are a small or a large company, contact us to benefit from our expertise and set up a powerful SEO strategy !