Grow your business quickly with paid search (SEA).
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The agencyKeyweo was born from the desire to create an agency that meets the principles of transparency, trust, experience and performance.
Achieve your business goals with a Google Ads agencyexpert
Appear in the first results of Google as of tomorrow thanks to Google Ads and make your business take off.
Develop your business with Google ads in a profitable way
of additional SEO clicks
of additional monthly visits
Our Google Ads expertise
We are familiar with the main types of Google and Microsoft Advertising campaigns.
The Keyweo methodology for a Google Ads service
A methodology designed by certified experts to guarantee a high level of performance.
Definition of objectives and scope
During our first contact, we establish together the objectives and the scope of the support.
Analysis of the existing system
In order not to rebuild everything from scratch if you already have campaigns that work, we analyse the existing state and carry out a diagnosis with areas for improvement.
Defining the relevant keywords for your business is essential to invest in and maximise your performance. To do this, we carry out a complete analysis of your current keywords (SEO, SEA) and the keywords of your competitors, thus guaranteeing to cover all the opportunities in your market.
Thanks to the previous steps (objectives, perimeter, keyword analysis) we define and propose you a suitable Google Ads account structure.
Any customer acquisition strategy must be based on a well executed conversion tracking. Forms, sales, shopping carts… we take everything into account to measure your results and optimise them to the millimetre.
We support you in optimising your landing pages to ensure that every visitor is driven to take action.
After all this preparation and optimisation work, we launch the new version of your Google Ads account.
Reporting of results
We periodically review the performance of your campaigns and identify areas for improvement.
One objective: Your profitability?
With many years of experience in managing Google Ads campaigns. Our Google Ads Agency has a team of certified Google Ads and Google Analytics experts who have successfully led many clients to profitability.
Focused on your return on investment, our teams will support you in depth in all your issues in order to quickly grow your business in a profitable way.
Our search engine optimisation agency attaches great importance to the personalisation of each client’s services.
Our Google Ads Agency in figures
3 000 000of euros in budget managed in 2022
5expert consultants at your service
40Google Ads accounts under management
Our consultants are Google Ads and Google Analytics certified and renew their certifications regularly. We take great care to ensure that they are up to date with the latest Google developments in order to offer you the highest level of support and advice.
An international agency
Do you want to go international? We are your ideal partner for this, with more than ten markets managed by in-house natives and our partners.
What is Google Ads?
Formerly known as Google Adwords, Google ads is a marketing tool to optimise your visibility in Google search results.
Working on a keyword based bidding system, you pay when a user clicks on one of your ads. This is a real goldmine for growing your business quickly, if your account is well managed. As soon as your first campaigns are activated, you will be able to appear in the first results of Google.
In addition to being able to broadcast on the Google search engine you also have other types of campaigns available (youtube, display, performance max…). This gives you important possibilities to spread your ads.
Analyse your Google Ads account
Ask for an analysis of your Google Ads account to find out where you can improve and the potential you have.
A team of Google ads experts at your service
Our team of Google Ads experts will help you achieve your goals and develop your business
"The team is pro-active, responsive, super professional and very nice. The results are impressive: Quality Training's visibility has made a significant leap forward since Keyweo started managing our AdWords campaigns."
Managing Director Quality Training
"Keyweo provides us with a complete marketing solution and a good knowledge of the Spanish market. Their approach to our various problems was effective and our campaigns are now profitable."
Europe Acquisition Manager iFIT
More about Keyweo
Find out how our clients increase the effectiveness of their campaigns.
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Why work with a Google Ads Agency?
Today anyone can launch a campaign on Google Ads. However, achieving profitability and good results quickly requires advanced knowledge of marketing acquisition techniques and the Google Ads platform.
Tracking, UX, Google ads Editor, bidding strategies, Google Merchant Center… the list of things to master is long and requires several years of experience to fully use the platform. Working with an agency will allow you to focus on your business by leaving this part to experts and thus save precious time.
Launching a Google Ads campaign requires investment, so it’s important to make sure that the money you invest will be maximised by avoiding basic mistakes that our consultants know all about.
Getting good results also requires time and routine control. Delegating this part to an agency will allow you to focus on your real added value.
You also benefit from the testing we do on other accounts. Every learning we have on the most advanced accounts is then tested on our other accounts to maximise the return on investment for all our clients.
At Keyweo, we work with a multitude of Google Ads accounts from various domains, ranging from B2B to B2C, with various objectives and different budgets, and we strive to treat each client with care and attention in order to satisfy expectations as much as possible.
Do you have a question about your Google Ads strategy?
Do not hesitate to contact us to discuss with one of our experts.
Your frequently asked questions about SEA
Creating a Google Ads account is free! You are in control of your budget and you alone decide how much you want to pay per day to display your ads. There is no minimum imposed, nor duration. You can stop your ads for several months and reactivate them as you wish without them spending any money or, on the contrary, invest twice as much during peak periods to be better positioned and to face the competition.
None, Google Adwords is the old name of the platform which in 2018 was renamed Google Ads.
It is simply the translation of " advertisements " in English. The Google Ads platform could be called "Annonces Google" in French, but in order to standardize, the tool is called Google Ads for everyone
We recommend using Google Ads to anyone who wants to grow their business. More than 90% of internet users use Google as their search engine, which makes Google Ads one of the most widely used advertising platforms in the world.
However, it is important to know that in some cases, it may not work. It is therefore necessary to plan a test budget over 3 months to ensure the relevance or not of this channel for you.
- The number of impressions: This is the number of times your ad has been seen
- The number of clicks: This is the number of times your ad was clicked
- Average CPC: This is the average cost per click
- Conversions: This is the number of times users converted, i.e., depending on your objectives, submitted a form, registered, made a purchase or other.
- Cost: This is the expenditure made during the selected period.
- The cost per conversion (CPA): This is the average cost of conversions, i.e. how much a form, a purchase, a registration, etc. cost you.
- The conversion value: For e-commerce companies, this is what your ads have returned to you
- The conversion value per cost (ROI): This represents how much you earn for 1€ spent. You are profitable on your spent budget when your ROI is higher than 1. It is important afterwards to bring this calculation with the costs of your business to have the real profitability.
In order to choose a Google Ads agency it is important to look at these few criteria:
Is the agency specialised in Google Ads?
Many agencies offer Google Ads or paid search services without being experts. Be careful with this because you will lose precious time and budget. Do not hesitate to ask for the agency's managed budget, examples of projects, certifications obtained...
Understanding your business
During the initial discussions, take the time to explain your business and then make sure that the agency understands what you do, because if they don't, it will be difficult for them to maximise your performance.
- Google Partner
Most Google Ads agencies are Google Partners. Ask during your discovery phase if the agency is certified.
Google Ads, like other paid acquisition channels, should be tested to see if it can be profitable for you.
We recommend that you block a test budget of 2000 to 3000 euros to draw the right conclusions
We recommend starting a collaboration with a Google Ads agency when you know that your product or service is already attracting interest and customers.
Often it is more interesting if you have a small budget to start your first campaigns yourself, then when you feel that you need expert guidance and spend at least 3000 euros per month, you can contact an agency that is expert in Google Ads.
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