Grow your business quickly with paid search (SEA).
- Social Ads
Social adsOptimize your social media advertising campaigns to improve your performance.TikTok ads
Go viral with your ads on TikTok
The agencyKeyweo was born from the desire to create an agency that meets the principles of transparency, trust, experience and performance.
Develop your visibility quickly on search engines thanks to the use of SEA
Appear in the first results of Google and Bing thanks to SEA.
Develop your visibility on search engines while managing your cost-effectiveness
of additional SEO clicks
of additional monthly visits
Our preferred SEA options
Google Ads is Google’s advertising solution that allows you to deliver ads to a large audience (Google search results, Gmail, YouTube, Discover, Shopping…). You pay for each click on your ads, allowing you to appear quickly in the first places on your strategic keywords.
As a complement to Google Ads in a good SEA strategy, Microsoft Advertising or formerly called Bing Ads allows you to broadcast your ads to a different audience on search engines such as bing, yahoo, ecosia, qwant… Contact our team to know more about this channel.
Our SEA expertise
We are familiar with the main types of Google and Microsoft Advertising campaigns.
The Keyweo methodology for a SEA service
A methodology designed by certified experts to guarantee a high level of performance.
Definition of objectives and scope
During our first meeting, we define the scope of action, the levers to be activated and the objectives.
Analyse de l'existant
We analyse your current environment via a pre-analysis: actions taken, tracking, market competition in order to evaluate the actions to be launched and the strategy.
We carry out a full keyword study to analyse the most relevant keywords for you.
Based on the study of keywords, channels and objectives defined at the launch of the strategy, we structure your account for optimal management and maximisation of your results
We help you to set up the most efficient tracking system to manage your campaigns and optimise your budget
We help you to ensure that your landing pages are optimised to meet the needs of Internet users
After this preparation phase, we launch the campaigns and optimise them according to the results obtained to maximise your performance
Reporting of results
We organise regular reviews with our consultants to monitor the progress of the results and the implementation of the actions.
What is SEA, or paid referencing?
From the acronym Search Engine Advertising, SEA is a tool for acquiring customers that allows you to appear quickly in the first results of search engines.
SEA allows you to broadcast your ads on the main search engines (Google, Bing, Yahoo…) and to appear quickly at the top. This exposes you to many people who will visit your site and perhaps become customers.
Analyse your SEA account
A well executed paid advertisement is important to maximise your results in a cost effective way. Ask our team for advice.
A team of SEA experts at your service
Our team of SEA experts will help you make your campaigns a success. International, Search, Video, Shopping… our teams have the complete expertise to help you achieve your growth objectives
Learn more about Keyweo
Find out how our clients increase the effectiveness of their campaigns.
Follow the digital news and our digital marketing tips
Discover the professions of SEA and their different roles
Why use an agency to manage your SEA campaigns?
Having a website is not enough to be visible and attract your first customers on the Internet. It is often, rather, the first step on a long road towards the digital development of your business.
In order to increase your visibility, you will need to master the main customer acquisition channels (SEO, SEA, Social Ads…), however to be effective and not make mistakes it requires experience and technical skills. Using a SEA agency will allow you to entrust your advertising campaigns to experts so that you don’t waste time and money learning by yourself.
When you are starting a business or are already at an advanced stage, it is important to stay focused on your job and what you do best. Entrusting your SEA campaigns to an agency will allow you to focus on your business while letting experts get involved.
At Keyweo, we manage several million euros of Google Ads and Microsoft Ads budgets. This has allowed us to test many strategies, techniques and channels and to find what works for your type of business. This is an important insight that you can benefit from when working with an SEA agency.
Take advantage of the learnings from the big accounts too. On some accounts spending tens of thousands of Euros per month, we go to the most advanced settings of the platform allowing us to offer this knowledge to other clients even if their budget is lower.
Do you have a question about your SEA?
Do not hesitate to contact us to discuss with one of our SEA experts.
Your frequently asked questions about SEA
An SEA agency is an agency that carries out search engine advertising or paid search. These agencies specialise in creating and optimising Google Ads and Bing Ads campaigns on behalf of their clients. The objective of these agencies is to help you grow your visibility and your business on search engines.
In order to find the best SEA agency for your project, it is important to ask yourself the right questions and evaluate some important criteria :
Is the agency specialised in SEA or is it a global communication agency?
It is important to work with specialists to avoid many pitfalls.
Are the consultants certified?
SEA consultants can take certifications to prove their levels. It is important when choosing an SEA agency to ensure that the agency's consultants have these certifications.
Is the agency a Google partner?
In order to be a Google partner, agencies must validate a certain number of elements: account optimisation rate, minimum investments, certifications. This is a good way for you to ensure that the agency is also specialised in paid search.
Who will be your consultant and what is their level of experience?
Usually a consultant is assigned to your account, this person will be your main contact and the one who will optimise your account. It is therefore important to know a little more about this person before starting your mission.
Each medium has its own advantages and a good customer acquisition strategy must take this into account. You need to create the right mix of channels that interact with each other in harmony.
SEA is a channel with short term results, as soon as you start investing, you can appear at the top of Google and generate your first customers
It is also a channel that allows you to invest on a targeted audience from your most strategic keywords.
Among its advantages, you can also understand, by setting up an accurate tracking, which are your keywords that generate conversions to measure your profitability.
The main drawbacks of paid referencing are:
You have to pay to appear in the first results. Each click on one of your ads charges you a certain amount, which can range from a few cents to several dozen euros for the most expensive keywords.
If you stop investing, you disappear
When you stop running your campaigns and therefore investing, you will no longer appear in the search results, unlike in SEO.
SEA or paid search is as its name suggests not free. You have to dedicate a budget to appear in the search results.
Generally, we recommend a test budget of 2000 euros to be able to know if this channel can be relevant and work for you. This budget will allow you to collect data and know what works for your business.
This budget will obviously depend on your market. Some markets with high CPCs require larger test budgets.
To find out more, ask an expert for advice on how to allocate your budget.
It is important at the beginning, when launching a campaign, to put in at least 20 euros per day to collect enough data to make decisions. Once the first results are obtained, you can modify the amount upwards or downwards according to the first returns.
Each agency has a different billing system. Some agencies will charge a percentage of the spend, while others will charge based on the time spent on the account. In general, rates vary between 10% and 20% of the budget spent and many agencies will only work under 2000 to 3000 euros of advertising spend to make it viable for the client.
Google Ads and Bing ads (microsoft ads) are different advertising platforms. The first one is the platform to display your ads in Google results while the second one allows you to display on Bing and its partners (yahoo, aol, qwant...). Currently, Google dominates in terms of market share of global searches. It is therefore important to first test on Google before moving on to Microsoft advertising.
The acronym SEA stands for Search Engine Advertising, while SEM stands for Search Engine Marketing. To clear up all the ambiguities and errors we frequently hear, we need to understand this little formula: SEA + SEO = SEM. SEM is therefore the combination of free and paid referencing.
Our latest SEA articles
We have their full confidence.
Boost your Visibility
Do not hesitate to contact us for a free personalised quote