One of the most interesting features, and on which it is possible to retrieve a lot of information, is the SEO Performance section.
This is the kind of graphs and information that you can find from the performance section on Google of your site:
The KPIs
This section is dedicated to the performance of your site on Google’s SERPs, based on 4 key indicators: the number of clicks, the number of impressions, the average click-through rate (CTR), and the average position. Let’s see the definitions of each of these 4 KPIs:
The number of clicks
The number of clicks corresponds to the number of times one of your pages has been clicked on in the Google results pages.
Example: A user searches for “SEO agency" in Google and clicks on the Keyweo.com result.
The number of impressions
The number of impressions corresponds to the number of times your site appeared in the Google results pages.
Example: a user searches for “SEO audit" and in the page consulted by the user, the result of the Keyweo.com site is present on the page.
The average CTR
The average click-through rate (also called average CTR) corresponds to the proportion of times that one of your results was clicked on out of the number of times that it appeared in Google. It is a variable calculated based on the 2 previous KPIs.
Example: out of 250 impressions, my page was clicked 10 times, the CTR is therefore 10/250*100 = 4%.
The average position
The average position corresponds, as its name indicates, to the position that your pages have occupied on average for all the impressions they have had, that is to say, each time they have appeared in Google.
Example: my site had 2 impressions, once in position 1, once in position 2, the average position will be (1+2) / 2 impressions = 1.5. Naturally, the closer this number is to 1, the better.
Graphs and tables
The Google Search Console offers from its Performance section the monitoring of the KPIs mentioned above through a graph and a table.
The graph is particularly interesting to follow the development of visibility in a visual way, while the table is interesting to get raw data.
Filters
Whether it is the graph or the table, the data can be filtered in order to have information about more specific elements, for example, to follow the evolution of a single page, or of all the articles of the blog or even on a specific keyword.
There are 2 filter areas:
The 1st one allows you to filter the data of the graph and the table while the 2nd filter zone only affects the rows of the table at the bottom of the page.
Dates
The date filter offers predefined values:
– the last 7 days
– the last 28 days
– the last 6 months
– the last 12 months
– the last 16 months
It is also possible to enter personalized dates manually. However, it is not possible to have data older than 16 months.
Queries
The tool allows you to filter by query by specifying a word to include, a word to exclude, an exact word, or a regular expression.
Pages
It is also possible to filter by URL in order to filter a specific page or a group of pages (folder, sub-domain, etc.).
Other filters
There are currently 4 other possible filters:
– Type of search (web, image, video, or news) – present only in the global filter
– Countries
– devices (mobile, computer, or tablet)
– Appearance in search results (good page experience, low web results, etc.)
All of these filters can be combined to arrive at the desired information.