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GEA Agency - Your ads at the heart of AI engine answers

Conversational advertising has arrived.

Why launch a GEA strategy now?

In just a few months, GEA (Generative Engine Advertising) has gone from concept to reality, notably with the arrival of ChatGPT Ads. AI engines are becoming new acquisition spaces, with their own targeting, visibility and performance logic. Your customers no longer click on links, they read the answer the AI gives them.

Capture the decision at the right moment

Your prospects no longer compare links, they ask AI for advice. GEA places your brand in the answer, at the exact moment purchase intent takes shape.

Offset the decline in organic traffic

As AI answers become widespread, a share of clicks disappears. GEA keeps you visible where users now get their answers.

Seize a window that is still open

The channel is new and competition is still scarce. Moving early means learning ahead of others and acquiring at a lower cost, before bids go up.

Reach more engaged prospects

In an AI conversation, the click comes after reflection, closer to the decision. You reach contacts who are already well along their buying journey.

Strengthen your brand authority

Appearing at the heart of a generated answer, alongside sources deemed reliable, establishes your brand as a reference in its industry.

Diversify your acquisition channels

GEA opens up new advertising territory that complements SEA and SEO, and reduces your dependence on a single growth engine.

We have their full confidence.

Meet our clients

What is GEA?

GEA refers to buying advertising space within AI-powered search engines and conversational assistants.

Where

Your brand appears directly in the generated answer, as an ad clearly labeled as sponsored.

When

As soon as a conversation touches on a commercial topic: choosing a solution, comparing providers or preparing a purchase.

How

Triggering is based on the user's context and intent, not on a keyword. The ad occupies the space around the answer, without influencing its content.

Grow your visibility in AI engines

Want to run your ads in AI engines but not sure how to go about it? Turn to our GEA agency for tailored support.

Why choose Keyweo as your GEA agency?

GEA is new ground, where the rules are being written right now. Choosing it as a channel requires a partner who already knows this terrain and how to navigate it. Here’s what makes the difference at Keyweo.

Proven paid media expertise

GEA is first and foremost an advertising channel. At Keyweo, we have been managing Google Ads, Microsoft Ads and Meta Ads campaigns for years: account structure, bidding, tracking and continuous optimization. We apply this paid media experience directly to the new generative formats.

A multilingual, multi-market approach

Keyweo rolls out your campaigns across its international markets and in seven languages, with messages crafted for each audience rather than simple translations.

Certified teams

As a Google Partner and Microsoft Advertising Partner, Keyweo's consultants already master the major ad platforms and bring the same high standards to the new generative formats.

Human-led management

GEA does not run on autopilot. At Keyweo, we test, measure and make trade-offs continuously based on cost per acquisition and revenue contribution, not on vanity metrics.

Our GEA services

AI presence audit and GEA scoping

Before any activation, we assess your visibility in AI engines: which topics your brand appears on, which sources are cited, how often, and how you compare with your competitors. Cross-referenced with your current acquisition performance, this diagnosis leads to a prioritized, directly actionable roadmap.

Structuring GEA assets and feeds

Pages, product listings, feeds and structured data: we prepare your content so that generative engines read and reuse it correctly. The same work serves both your organic visibility and your paid campaigns, without duplicating effort.

ChatGPT Ads activation

We build your campaigns end to end: conversation contexts to target, sponsored cards, choice of CPM or CPC bidding model, and tracking setup via the pixel and the Conversions API. The goal is to capture available inventory while competition remains limited.

Adapting your Google campaigns to AI search

Google Search is evolving with AI, and so are your campaigns. We focus budgets on high-intent queries, enrich your assets and extensions, and keep control over automated formats (PMax, Demand Gen, AI Max) rather than letting them run as a black box.

AI tracking and ROI measurement

A channel is only worth what you can measure. We set up dedicated tracking of traffic from AI engines, connected to your conversions and your CRM, to manage campaigns on cost per acquisition and actual revenue contribution, not on mere impressions.

SEA, GEO, GEA: three complementary channels

SEA, GEO and GEA share the same purpose: occupying the answer space where your customers are searching. They don’t replace each other, they add up. GEO builds your brand’s credibility, SEA captures mature intent, and GEA amplifies this presence at the heart of AI-generated answers.

	SEA	GEO	GEA New
Where	Google and Bing results pages	AI-generated answers	AI search and generated answers
Model	Paid, keyword bidding	Organic, no media budget	Paid, contextual targeting
Goal	Rank at the top of results	Be cited as a trusted source	Be sponsored within the AI space
Targeting	Keywords and audiences	Prompts and intents	Conversation context and first-party data
Role in the funnel	Capture mature intent	Build credibility	Amplify and convert

Keyweo

Want to launch your GEA campaigns but don’t know where to start? Entrust us with your project for tailored support.

Request a GEA quote

Our 5-step GEA method

A proven method, adapted to a brand-new channel. Five steps, each with its own deliverable, to turn GEA into measurable performance.

01 Diagnosis 02 Strategy 03 Creation 04 Activation 05 Management

AI presence diagnosis

Before any activation, we assess your visibility in AI engines and set the objectives.

Share of voice in AI answers
Brand citations and sources used
Mention rate versus competitors
Channels actually open in your markets

Deliverable: AI presence audit and scoping

Defining the GEA strategy

We define the strategy and a prioritized test plan, aligning GEA with your other channels to learn fast without spreading the budget too thin.

Conversation contexts to target
Priority messages and angles
Focused test plan
Alignment with SEA and GEO

Deliverable: strategic roadmap

Creating campaigns and assets

We produce your campaigns and structure your assets so they can be used by generative formats.

Campaigns built end to end
Assets adapted to generative answers
Sponsored cards and variants
Measurement connected to your conversions

Deliverable: campaigns and assets ready, tracking in place

Campaign activation and launch

We launch your campaigns on a limited scope, then expand as the first results are confirmed.

Launch on a controlled scope
Monitored learning phase
Gradual budget increase
Adjustments during delivery

Deliverable: campaigns live

Management and continuous optimization

We track your key metrics and adjust messages, contexts and budgets on an ongoing basis.

AI-assisted traffic
CPA and ROAS of AI campaigns
Share of voice trends
Monthly optimization and budget allocation

Deliverable: reporting and recommendations

From GEO to GEA: the timeline

In just a few months, GEA has gone from concept to reality. Here are the three developments that gave rise to this new channel.

Late 2025

Search is migrating to LLMs

A growing share of searches now happens on generative engines. ChatGPT accounted for 68% of generative AI tools' web traffic in late 2025, down from 87.2% a year earlier, followed by Gemini at 18.2%. Perplexity, Claude, Grok and DeepSeek share the rest. The audience is shifting, and so is the ad inventory.

Source: Similarweb, December 2025

22 July 2026

Google rolls out AI Overviews and AI Mode in France

Since Google started rolling out AI answers, organic traffic is already shrinking: an Ahrefs study of 963 domains measured a 23.1% drop in clicks on the most exposed sites. To offset that loss, conversational advertising is becoming an essential acquisition channel.

Source: Ahrefs, 17 August 2026

24 August 2026

ChatGPT Ads opens in France

OpenAI is rolling out its ad platform across 31 European markets, including France. Ads appear below the generated answer for users on the Free and Go plans. A major new advertising channel emerges with ChatGPT Ads, alongside Google Ads and Meta Ads.

For more details, read our ChatGPT Ads blog article.

Source: OpenAI

Our team of GEA experts at your service

Meet our team of experienced, multilingual consultants ready to support your GEA projects.

Guillaume

Co-founder

Guillaume

Co-founder

Lauren

SEO & SEA Consultant

Romain

SEA Teamleader

Cecilia

SEO & SEA Consultant

Alejandro

digital marketing assistant

Augustin

SEA CONSULTANT

Have questions about GEA?

Explore all the frequently asked questions about GEA.

Voir la FAQ complète

Vos questions fréquentes sur le GEA

Can GEA already be activated in France?

Yes, but only on one channel for now. To date, only ChatGPT Ads is open to French advertisers: OpenAI's ad platform has been available since August 24, 2026, with a self-serve manager since August 31. Google is evolving its engine with AI Overviews and AI Mode, rolled out in France since July 22, 2026, but has not yet integrated a dedicated ad format. The landscape is changing fast: we activate the channel that is actually open today and prepare your presence on those coming next.

What is the best GEA agency?

There is no such thing as the "best GEA agencies" in absolute terms: the right partner depends on your market, your target languages, your digital maturity and your goals. With such a new channel, what matters most is working with a team that already knows the terrain and can activate the channels that are actually open. At Keyweo, we bring this expertise together under one roof to build a GEA strategy tailored to your ambitions.

Can you do GEA without a GEO strategy?

Technically yes, strategically no. In an AI engine, your ad shares the surface with an answer generated from sources the model considers reliable. If your brand isn't one of them, you're paying for a space where the neighboring content recommends someone else. GEO is the prerequisite for profitable GEA.

Does GEA replace Google Ads?

No. Google Ads remains dominant for short transactional queries and in terms of volume. GEA has the edge on longer decision journeys: comparison, advice, choosing a provider, considered purchases. The two channels are managed together, they are not in opposition.

Which AI engines can you run GEA on?

ChatGPT is currently the most advanced ad platform and is open in France. Google is evolving Search with AI Overviews and AI Mode, and engines such as Perplexity, Copilot and Gemini are gradually developing their formats. Access conditions vary by platform and market: we activate what is available and prepare your assets for upcoming channels.

What budget should you plan for a GEA campaign?

ChatGPT Ads self-serve has no minimum budget, and billing is based on an auction system (CPM or CPC). The budget is therefore defined case by case, depending on your maturity, your market and your margins. We recommend starting with a focused test budget while you learn, before gradually scaling up.

Is GEA reserved for large accounts?

No. Any advertiser can position themselves on the open channels. It is even a particularly favorable window for agile businesses: arriving early lets you benefit from still-low competition and contained acquisition costs, before bids go up.

How do you measure the performance of a GEA campaign?

Through dedicated tracking of traffic from AI engines, connected to your conversions and your CRM. Impressions and clicks are monitored in the platform, but decisions are based on cost per acquisition and pipeline contribution, as with any other acquisition channel.

How long before you see the first GEA results?

The first signals come quickly, often within a few weeks, as the platform gathers enough data to optimize delivery. But a serious test is judged over time: you need to let the learning phase run before drawing conclusions, then adjust messages, contexts and budgets based on observed performance.

Boost your Visibility

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