Turn Instagram browsers into buyers with creative Instagram Ads

Instagram Ads refers to advertising delivered on Instagram. It allows businesses to run image, video or carousel ads in the feed, Stories, Reels and the Explore tab, targeting users by their demographics, interests, behaviours or past interactions with the brand. Campaigns can aim for awareness, engagement, lead generation or sales, with a budget that you set yourself.

Instagram belongs to Meta: campaigns are managed from Meta Ads Manager, the same tool as for Facebook Ads. With 3 billion monthly active users (source: Meta, September 2025), it is one of the leading social media advertising channels.

Advertising on Instagram lets your business reach a large and highly active audience around the world. Instagram’s visual nature helps you show products and ideas in engaging ways, which can increase brand awareness, interaction, clicks, and sales. The platform also gives precise targeting options so your ads are shown to the right people based on interests, behaviors, and demographics.

There’s no one fixed number, it depends on your goals, industry, and how competitive your market is. Many small businesses start with a small daily budget (even as low as €5–€10 per day) to gather data and see what works. As you understand what performs well, you can increase spending gradually toward your goals. Some experts also suggest allocating around 10–20% of your total ad budget to Instagram.

Instagram Ads can work for almost any business, especially if your audience is active on social media and uses Instagram to discover brands and products. It’s especially effective for companies that rely on strong visuals, engaging stories, and clear calls-to-action. If you’re unsure, a pre-audit or small test campaign can show you whether Instagram suits your specific goals.

You first need an Instagram business account and access to Meta Ads Manager. You then choose an objective, the audience to reach, the placements and formats of your ads, then your budget. Once the campaign is live, the work consists of tracking results and adjusting targeting and creatives to improve performance.

You can manage your campaigns in-house or entrust them to an Instagram Ads agency like Keyweo, which handles strategy, setup and ongoing optimisation.