We are very satisfied with the experience and the quality of the support received.

Initially, we improved the data sent to Google Ads by tracking interactions (tracking all forms and linking with the CRM – Offline Conversion Tracking) and integrating more precise audiences (prospect lists, customer lists, visitors, etc.)

We restructured the search campaigns, we optimized keyword selection by conducting additional keyword studies per market (France, Spain, Germany and the United States) and redesigned the ads by adding ad extensions. Thanks to competitor monitoring and continuous efforts to exclude unproductive and irrelevant search terms, we have managed to increase the number of leads acquired and improve the number of qualified leads.

We then carefully started campaigns in other channels, Display, Performance Max, Discovery and then DemandGen.

At the same time, we rated the website based on our user experience (UX) recommendations.

By combining all these elements, we significantly increased the number of qualified prospects while improving acquisition costs and profitability.