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Inspire buyers in the planning phase with Pinterest Ads

Pinterest is often used to find inspiration on many topics. Inspire and attract potential customers.

Ana Marinho SEO Consultant

Our mission

Increase your visibility by managing the profitability on your Pinterest Ads

Pinterest Ads
Pierre Guinsbourg, Directeur des opérations DD Isolation

DD Isolation

+140%

of additional SEO clicks

David Schneuwly, Villanovo

Villanovo

+406%

of additional monthly visits 

Why Pinterest?

An audience looking for ideas

Pinterest users don’t browse to chat with friends, they browse to find ideas, discover brands, and get inspired. This is a golden opportunity to win new customers with your visuals!

A unique audience online

In the UK, Pinterest is used by around 15.5 million people, roughly 22 % of the population. This makes a solid user base for brand discovery and inspiration. The audience in the UK also leans predominantly female, with roughly 70% identifying as women and around 28% as men. This makes Pinterest particularly valuable for visual categories like home & furniture, fashion, lifestyle, and creative interests.

Precise and extensive targeting

You can target campaigns based on keywords, location, gender or interests, giving you many opportunities to bring your message to the right audience, whether you aim for brand awareness or increased sales.

Our Pinterest Ads Expertise Areas

Let us help you develop your digital strategy and attract new customers via Pinterest.

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Qualified Audiences

Understanding your target audience is the first step toward successful campaigns. Our team can then determine the right targeting strategies to reach potential customers.

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Ad Formats

Pinterest offers around ten different ad formats, from carousel to video, collections, or quizzes. Use varied ads to test which ones have the most impact on your business.

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Campaign Types

Whether you want to boost brand awareness, increase consumer consideration, or generate conversions, Pinterest has specific campaign types to match your goals.

Performance Analysis

Analysing results, understanding performance and optimisation are key to getting the best outcomes. A specialised Pinterest agency knows which KPIs are crucial and how to optimise them.

Pinterest Ads

Advertise on Pinterest

Pinterest attracts hundreds of millions of people every month who are actively seeking inspiration, a unique chance to reach them and turn visitors into customers.

With a highly diverse audience in terms of age, location and gender, Pinterest reaches more than 500 million active monthly users worldwide (source: Pinterest).

In the United Kingdom, the audience is predominantly female, with approximately 70–75% women and 25–30% men. Users turn to the platform primarily to seek inspiration, plan future projects, and discover new brands or products among billions of Pins.

Thanks to advanced targeting options based on demographics, interests and keywords, businesses can effectively reach users during the planning and inspiration phase and successfully convert them into customers.

Analyse Your Pinterest Ads Account

A well-executed paid strategy is essential for maximising profitability. Ask our team for advice.

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A Team of Pinterest Ads Experts at Your Service

Our team helps you succeed with your campaigns. With expertise in Paid Media and Pinterest’s targeting capabilities, we support you in reaching your growth goals.

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Why Hire a Pinterest Ads Agency?

Pinterest has specific characteristics, like its own interface, codes, and formats. This makes Pinterest different from other platforms. A specialist agency knows Pinterest inside out and can use insights from many clients to understand the algorithm and improve results.

Pinterest Ad Formats Include:

  • Carousel
  • Collections
  • Idea Pins
  • Image Ads
  • Premiere Spotlight
  • Quiz
  • Showcase Ads
  • Video

Some of these formats do not exist on other social networks, highlighting the importance of knowing how Pinterest Ads work.

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Questions About Your Pinterest Ads?

Get in touch with one of our social media advertising experts.

Frequently Asked Questions About Pinterest Ads

Like any social network, Pinterest attracts a diverse audience with specific needs. Pinterest's audience is predominantly female (approximately 70% in the UK, according to Pinterest).

Markets that typically perform well on Pinterest include fashion (clothing, shoes, accessories), furniture, and lighting.

The budget for Pinterest ads depends on several factors, such as your business goals (awareness, sales, etc.), the size of your target audience (broad or narrow), and the market you operate in.

To run tests and gather results that can be used to optimize campaigns, we recommend investing at least €3,000 per month.

The best way to discover this is to test it! Whether it's through searches related to your Pinterest activity or with small budgets for acquisition campaigns, the results often provide an initial indication.

In general, Pinterest, as a visually oriented social network, works particularly well for companies with highly visual products, more so than, for example, service-based businesses.

We have their full confidence.

Boost your Visibility

Do not hesitate to contact us for a free personalised quote

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