ChatGPT Ads agency

Yes. Ad delivery started on 24 August 2026 across 31 European markets. Advertiser access initially went through OpenAI's sales teams and six partner agency groups. Since 31 August 2026, the OpenAI Ads Manager has been open on a self-serve basis to eligible advertisers, with no minimum budget and no mandatory intermediary. For more detail, read our blog article on the subject.

Technically, no: a company can open an account, add a payment method, and launch a campaign on its own. The real question is who will identify the conversation contexts to cover, produce the creative variations, connect the pixel and the Conversions API, and read the results on a platform whose reporting stays aggregated. That is exactly what Keyweo does, using the same method as on your other paid channels.

No, and we consistently advise against it. ChatGPT Ads comes into play earlier in the decision, while the user is still framing their need, whereas Google Ads captures demand that is already expressed. We keep your existing campaigns as your performance base and build the ChatGPT side as a complement, with a dedicated budget and a separate read on cost per acquisition. That way you see what the new channel really brings, without blurring the measurement of what already works.

The platform is young and several search and display features do not exist yet. Reporting is aggregated, with no breakdown per conversation. There is no native connector to CRMs, which leaves attribution imprecise without your own measurement setup. In Europe, personalization based on past conversations is switched off, so targeting relies on the ongoing conversation and limited contextual signals. We give you this honest picture from the scoping stage, so your expectations match the reality of the product.

OpenAI does not publish a rate card for the European market. Bidding runs on CPM or CPC and there is no longer a minimum entry budget. Your spend level is therefore set against your target cost per acquisition rather than a reference price. Be wary of promises of average CPC or guaranteed return on investment: no official benchmark exists on this channel yet.

No. Targeting relies on context signals that describe the conversations you want to reach, combined with geographic and language targeting. There is no keyword bidding, no query report, and no negative keyword list. That is the fundamental difference with traditional search, and it completely changes how a campaign is built.

No. Ads are produced by systems separate from the model and appear below the answer, labelled "Sponsored". Advertisers have no way to influence, rank or alter what the assistant replies, and no access to user conversations.

GEO aims to get your brand cited for free inside AI-generated answers. ChatGPT Ads is the paid lever that displays a sponsored card below those answers. The first reaches every user, including paying subscribers who see no ads at all. The second gives you immediate, measurable visibility with Free and Go users. The two reinforce each other, and Keyweo runs both.