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Perplexity SEO agency

Become the source Perplexity cites, and the link your prospects click

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Why work with a Perplexity SEO agency?

Why Perplexity

The engine for in-depth research

Perplexity handled 780 million queries in May 2025, growing by more than 20% a month. Since October 2025, its Comet browser has been free worldwide.

Sources: Aravind Srinivas, Perplexity CEO (June 2025); Perplexity (Oct. 2025)

What changes

Citations that send traffic

Every Perplexity answer links to numbered, clickable sources. Being cited means receiving qualified visits from prospects who have already read an answer about your topic.

What is at stake

Be the source or stay invisible

Perplexity has dropped advertising. There is no way to buy a place in its answers: being cited is the only way to appear.

Measure your citations with our free GEO audit.

Source: Perplexity, February 2026

We have their full confidence.

How Perplexity chooses the sources it cites

Indexing

Its own index, fed by PerplexityBot

Perplexity does not reuse Google's results: it crawls the web with its own bot, designed to surface and link to websites in its answers. This bot is not used to train AI models, so blocking it simply removes you from the answers.

Source: Perplexity, crawler documentation

Live reading

Perplexity-User, the bot that reads your pages

When a question requires visiting a specific page, Perplexity sends Perplexity‑User. This bot generally ignores robots.txt, but a firewall or overly strict anti-bot protection can block it without you knowing.

Source: Perplexity, crawler documentation

Content

Precise, dated and verifiable answers

Perplexity ties every statement to a source. It favours dated figures, clear definitions, structured comparisons and visible updates. A vague sales page has little chance of being picked.

Third-party sources

The weight of platforms you don't control

Across more than 3.1 million US queries, Reddit accounts for 24.6% of citations among the 50 domains Perplexity cites most, ahead of YouTube (14.2%) and Wikipedia (7.2%).

Source: Ahrefs, updated 3 November 2026

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Does Perplexity cite your website?

Get your free GEO pre-audit. It measures your visibility on Perplexity, ChatGPT, Gemini and Claude, identifies the competitors cited instead of you and lists the sources used.

Our method for your Perplexity SEO

Our work as a Perplexity GEO agency doesn’t stop at diagnosis: our consultants implement the optimisations, produce the content and build your presence on the sources that matter.

  1. 1

    Audit of your citations on Perplexity

    We put your customers' real questions to Perplexity and record the sources cited, where your site appears and where your competitors appear. We tell a simple brand mention apart from a genuine citation as a source.

  2. 2

    Real bot access to your pages

    We check that PerplexityBot and Perplexity‑User can reach your key pages. The check goes beyond robots.txt and covers your CDN, your firewall and your anti-bot protection.

  3. 3

    Content designed to be cited

    We turn vague claims into precise, dated data, add comparisons and direct answers to your prospects' questions, then set up a regular update schedule.

  4. 4

    Presence on third-party sources

    We identify the platforms, media, forums and comparison sites Perplexity cites in your industry, then build your presence on each of them, following each community's rules.

  5. 5

    Tracking citations and referral traffic

    Every month, we measure your citation rate and share of voice. Because Perplexity sends real clicks, we also track its visits in your analytics tool to link our work to results.

Perplexity, Claude, ChatGPT, Gemini: one GEO strategy, different engines

This page

Perplexity AI

Web search
Own index, fed by PerplexityBot
Bots to allow
PerplexityBot, Perplexity‑User
Advertising
DroppedPerplexity, February 2026
Free GEO audit

OpenAI

Web search
OpenAI's own bots and index
Bots to allow
OAI‑SearchBot, ChatGPT‑User
Advertising
Yes, with ChatGPT AdsLaunched in France on 24 August 2026
ChatGPT SEO agency

Google

Web search
Google index
Bots to allow
Googlebot
Advertising
None in the Gemini appGoogle, May 2026
Gemini SEO agency

Anthropic

Web search
Brave Search index
Bots to allow
Claude‑SearchBot, Claude‑User
Advertising
NoneAnthropic, February 2026
Claude SEO agency

The foundations are shared: a technically sound website, expert content and a consistent brand across the web. Yet Perplexity relies on its own index, while Claude uses Brave and Gemini uses Google. That is why we manage your GEO strategy as a whole, then fine-tune it engine by engine. On ChatGPT, this work can also be combined with advertising on AI engines (GEA).

Why choose Keyweo as your Perplexity SEO agency?

Détermination de l'ancre de lien

SEO and GEO managed together

Organic search remains the foundation of visibility in AI. Our teams work on SEO and GEO together, with no information lost between providers.

A market-by-market approach

Perplexity does not cite the same sources in France, Spain or Germany, nor in the same languages. As an international agency, our native-speaking consultants track your citations across 14 markets and 7 languages.

Real measurement, not guesswork

Our in-house AI visibility tool tracks your citations, your competitors and the sources used on Perplexity, ChatGPT, Gemini and Claude. We add the real traffic Perplexity sends to your site.

Action, not just recommendations

Our team produces the content, fixes technical blockers and works on third-party sources. You are not left alone with a to-do list.

A recognised agency

Rated 4.8/5 on Google, Keyweo has been supporting clients since 2018 and ranks among the best GEO agencies in France.

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Have a question about your GEO?

Feel free to contact us to talk with one of our GEO experts.

FAQ - Perplexity SEO Agency

Perplexity SEO covers all the actions that get a website listed among the sources Perplexity cites in its answers. It is part of GEO, short for Generative Engine Optimization, which aims for visibility in the answers of generative AI.

First, PerplexityBot and Perplexity-User must be able to reach your pages, including behind your CDN or firewall. Your content then needs to give precise, dated and verifiable answers. Finally, your brand must be present on the third-party platforms Perplexity cites in your industry.

Perplexity runs on its own models, called Sonar, and lets subscribers choose models from other providers, such as OpenAI, Anthropic or Google. Whatever the model, the search goes through Perplexity’s index, so the sources it cites depend above all on that index.

Perplexity is an answer engine: it searches the web, summarises what it finds and always shows its sources as numbered links. For a brand, it is the AI where a citation turns most directly into a visit to its website.

It depends on the use. ChatGPT is the most versatile assistant, while Perplexity is built for research, with visible sources in every answer. For your visibility, the real question lies elsewhere: your prospects use both, and each picks its sources differently. That is why we work on each engine with a dedicated approach.

Yes, if you want to be cited. According to Perplexity, this bot is used to surface and link to websites in its results, not to train AI models. Blocking it removes you from the possible sources with nothing gained in return.

Yes. Unlike a simple brand mention, a citation on Perplexity is a clickable link to your page. These visits can be tracked in your analytics tool, which shows the real value of the work done by your Perplexity SEO agency.

 

No. Perplexity dropped its advertising formats in February 2026. The only way to appear in its answers is to be cited as a source.

Perplexity searches in real time. Once technical blockers are removed and content is improved, the first results can appear quickly. Building a presence on third-party sources takes several months. The initial audit sets a realistic timeline for your industry.

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Looking for a Perplexity SEO agency?

Feel free to contact us for a free, personalised quote.

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