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Claude SEO Agency

Get your brand cited in the answers of Anthropic’s AI

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Why work with a Claude SEO agency?

Why Claude

The AI of the business world

Anthropic, the company behind Claude, has more than 300,000 business customers, and 8 of the Fortune 10 use Claude. In the US, 43.8% of the businesses tracked by Ramp pay for its tools.

Sources: Anthropic (Sept. 2025 and Feb. 2026), Ramp AI Index (Sept. 2026)

Who uses Claude

Decision-makers ready to choose

Marketing directors, buyers, executives, developers: the people who ask Claude questions are often preparing a decision. They ask it to compare providers and remember the brands it recommends.

What is at stake

Be cited or be ignored

A brand cited by Claude goes straight onto the short‑list. A missing brand is not even considered. And since Anthropic rules out advertising in Claude, being cited is the only way to appear.

Measure your visibility with our free GEO audit.

Source: Anthropic, February 2026

We have their full confidence.

How Claude chooses the sources it cites

Without web search

What Claude already knows about your brand

Claude does not search the web for every question. For a general request, it answers from its training knowledge, drawn in part from public content collected by ClaudeBot. If your brand has little presence online or is described inconsistently, Claude keeps a blurry picture of it.

Source: Anthropic

With web search

Web search that runs on Brave, not Google

For a recent, numerical or company-specific question, Claude runs a web search and cites its sources. This search relies on the Brave Search index: in one test, the 10 sources Claude cited matched Brave's results exactly. Ranking well on Google is therefore not enough.

Sources: Anthropic, Simon Willison (March 2025)

Technical access

Three Anthropic bots not to confuse

ClaudeBot collects content for training. Claude-User visits a page when a user asks it to. Claude-SearchBot crawls the web for search results. Blocking either of the last two can reduce your visibility in answers, and many sites do so without knowing it, through their robots.txt or firewall.

Source: Anthropic, Help Center

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Do you know what Claude says about your brand?

Get your free GEO audit. It measures your visibility on Claude, ChatGPT, Gemini and Perplexity, identifies the competitors cited instead of you and lists the sources used.

Our method for your Claude SEO

Nous ne nous arrêtons pas au diagnostic. Nos consultants mettent en oeuvre les optimisations, produisent les contenus et construisent la présence de votre marque sur les sources qui comptent.

  1. 1

    Audit of your visibility on Claude

    We put your customers' real questions to Claude, with and without web search. We record whether your brand appears, how it is described, which competitors are recommended and which pages are cited.

  2. 2

    Opening your site to Anthropic's bots

    We check that Claude-User and Claude-SearchBot can reach your key pages, that your content can be read without JavaScript and that your main pages are indexed in Brave Search. This is often the fastest lever.

  3. 3

    Content designed to be cited

    Claude favours precise, sourced and structured pages. We rework your pages and create the ones that are missing: clear definitions, honest comparisons, hard data and direct answers to your prospects' questions.

  4. 4

    Authority and third-party sources

    We identify the media, comparison sites, directories and platforms Claude consults in your industry, then build your presence on each of them.

  5. 5

    Monthly citation tracking

    Every month, we measure your citation rate, your share of voice against competitors and how your brand is described. We rerun the tests with every major new version of Claude.

Claude, ChatGPT, Gemini, Perplexity: one GEO strategy, different engines

This page

Anthropic

Web search
Brave Search index
Bots to allow
Claude‑SearchBot, Claude‑User
Advertising
NoneAnthropic, February 2026
Free GEO audit

OpenAI

Web search
OpenAI's own bots and index
Bots to allow
OAI‑SearchBot, ChatGPT‑User
Advertising
Yes, with ChatGPT AdsLaunched in France on 24 August 2026
ChatGPT SEO agency

Google

Web search
Google index
Bots to allow
Googlebot
Advertising
None in the Gemini appGoogle, May 2026
Gemini SEO agency

Perplexity AI

Web search
Own index, fed by PerplexityBot
Bots to allow
PerplexityBot, Perplexity‑User
Advertising
DroppedPerplexity, February 2026
Perplexity SEO agency

The foundations are shared: a technically sound website, expert content and a consistent brand across the web. We manage your GEO strategy as a whole, then fine-tune it engine by engine. On ChatGPT, this work can be combined with advertising on AI engines (GEA).

Why choose Keyweo as your Claude SEO agency?

Détermination de l'ancre de lien

SEO and GEO managed together

Organic search remains the foundation of visibility in AI. Our teams work on SEO and GEO together, with no information lost between providers.

A market-by-market approach

Claude does not answer the same way in English, French or German, and does not cite the same sources from one country to the next. As an international agency, our native-speaking consultants track your visibility across 14 markets and 7 languages.

Real measurement, not guesswork

Claude offers no dashboard for brands. Our in-house AI visibility tool tracks your citations, your competitors and the sources used on Claude, ChatGPT, Gemini and Perplexity.

Action, not just recommendations

Our team produces the content, fixes technical blockers and works on third-party sources. You are not left alone with a to-do list.

A recognised agency

Rated 4.8/5 on Google, Keyweo has been supporting clients since 2018 and ranks among the best GEO agencies in France.

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Have a question about your GEO?

Feel free to contact us to talk with one of our GEO experts.

FAQ - Claude SEO Agency

It is called GEO, short for Generative Engine Optimization. The term covers the actions that make a brand visible and cited in the answers of generative AI such as Claude, ChatGPT, Gemini or Perplexity. Applied to Anthropic’s AI, people also talk about Claude SEO.

Yes. Since March 2025, Claude can run a web search, read the pages it finds and cite its sources. It mostly does so when a question calls for recent, numerical or company-specific information. For a general question, it tends to answer from its training knowledge. A GEO strategy therefore needs to work on both.

Claude writes its own queries, searches the Brave Search index, reads the pages it finds and then writes its answer, citing its sources. That is why a site that is missing or ranks poorly in Brave has little chance of being cited, even if it ranks well on Google.

First, your pages must be reachable by the Claude-User and Claude-SearchBot bots and present in the Brave index. Next, your content must clearly answer your prospects’ questions with verifiable information. Finally, your brand must be mentioned on the external sources Claude consults in your industry.

A GEO strategy for Claude combines four workstreams: technical access for Anthropic’s bots, precise and sourced content, presence on the third-party sources in your industry and regular citation tracking. A solid SEO foundation remains essential, but it must be complemented by work on the Brave index, which Google does not cover.

No. In February 2026, Anthropic announced that no advertising would be built into Claude. Unlike ChatGPT, where ads can complement organic work, the only way to appear in Claude’s answers is to be cited.

Technical fixes, such as opening your site to Anthropic’s bots, can quickly affect answers that come from web search. Building authority on third-party sources takes several months. The initial audit sets a realistic timeline for your industry.

The price depends on the size of your site, your markets and the level of competition in your industry. At Keyweo, the free GEO audit first identifies your priorities on Claude and the other AIs, so we can then scale the right level of support.

There is no single answer: the right agency depends on your industry, your markets and your goals. Look at its ability to measure your visibility on each AI, to carry out the optimisations itself and to link its work to business results. Keyweo features in our ranking of the best GEO agencies.

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Looking for a Claude SEO agency?

Feel free to contact us for a free, personalised quote.

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