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Home > SEO Agency > SEO Case studies > Villanovo
Thanks to SEO, Villanovo has quickly established itself as a leader in its market
+120K
SEO impressions / day
+406%
of additional visits
+1k
qualified SEO leads / month


Agency specialising in the rental of luxury villas all over the world with a high-end concierge service.
Industry
Travel
Market
France, United Kingdom
Client
Since 2018
"We have been working with Keyweo for 4 years on our acquisition and traffic issues. We have deployed several major projects together with extremely positive results, especially in SEO."

David Schneuwly
Founder and CEO Villanovo
Villanovo
Founded in 2007 by David Schneuwly, Villanovo is an agency specializing in the customized rental of luxury villas and prestigious houses all over the world, with a major focus on Morocco, Mauritius, Ibiza and the Ile de Ré.
With a premium concierge service for guests who want to make the most of their stay, Villanovo strives to meet the needs of its guests to make their holiday unforgettable and worry-free.

Challenge
Villanovo operates in a particularly competitive sector, occupied by large historical and/or local players, some with very large marketing budgets.
The website had little in the way of major developments, was not particularly SEO-friendly, and had some technical constraints that hindered SEO.

Solution
In collaboration with Villanovo’s in-house technical teams, we made numerous technical improvements to the site, focusing on loading speed, internal linking, and improving the conversion rate.
A great deal of work has been done on the creation of SEO-friendly content with high-added value for Internet users, in several markets. This represents several hundred pages. From now on, in addition to searching for the house of their dreams for an unforgettable holiday, they will also find a lot of information on the site about each of the destinations, such as activities, the most beautiful beaches, and typical dishes. This has enabled us to work on new travel-related queries, develop brand awareness, and also to improve positioning on the most commercially strategic queries.
Finally, we have also developed the external reputation of the site by finding strategic win-win partnerships with major players in the travel world.
Result
+120K
SEO impressions / day
+500
pages created
+1k
qualified SEO leads / month
After several years of collaboration, SEO traffic has progressed from year to year (also in 2020, despite the COVID crisis). Villanovo is now positioned on many strategic queries, ensuring a constant flow of new business enquiries.
+311%
of additional visits
in 4 years on the English site
+406%
of additional visits
in 4 years on the French site
The graph below shows the evolution over 4 years of the SEO visits to the French website (Source: Google Analytics) :

"I am very happy with the quality of the daily exchanges and the organisational follow-up of the projects."

David Schneuwly
Founder and CEO Villanovo

DD Isolation
Strategic positioning and an SEO strategy that pays for itself 100 times over

Projet X
Over 250 additional qualified SEO leads per month in a competitive sector
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