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Home > Social Ads Agency (SMA) > Linkedin Ads Agency
Connect with Decision‑Makers and Professionals via a LinkedIn Ads Agency
LinkedIn is the world’s largest professional network, ideal for reaching business buyers, executives, and industry leaders. Drive visibility, generate B2B leads, and strengthen your professional brand presence.
our mission
Grow your visibility among LinkedIn audiences while maintaining full control over your LinkedIn Ads profitability
Why LinkedIn?
An audience of decision-makers
LinkedIn is the go-to platform for professionals, executives and decision-makers: the people who influence or sign off on buying decisions inside their organisation.
Who can see your ads
Executives
Marketers
HR professionals
Founders
The world’s largest professional network
LinkedIn brings together professionals in more than 200 countries and territories. In France alone, the network has over 37 million members, so you can reach the key profiles in your sector, all in one place.
1.3bn
members worldwide
Sources: LinkedIn (worldwide) and Blog du Modérateur (France), 2026
Precise targeting that drives B2B growth
LinkedIn Ads allows advanced targeting on professional criteria, which makes it one of the most powerful platforms for B2B lead generation and account-based marketing.
Available targeting criteria
Industry
Company size
Job title
Skills
Seniority
Professional interests
Our LinkedIn Ads areas of expertise
Let us help you develop your digital strategy and attract high-value clients through LinkedIn.
Our LinkedIn Ads Areas of Expertise
Let us help you develop your digital strategy and attract high‑value customers via LinkedIn.
We have their full confidence.
Advertising on LinkedIn
LinkedIn Ads gives you access to a professional audience unmatched on any other social network.
Professionals on LinkedIn are there with purpose, networking, researching solutions, evaluating partners. Meaning, ad interactions are intent‑driven and conversion‑oriented.
Thanks to detailed targeting based on job roles, industries and company attributes, LinkedIn enables brands to reach high‑value prospects efficiently and consistently.
Analyse your LinkedIn Ads Account
A well-executed paid media strategy is essential to maximising profitability. Ask our team for expert advice.
A team of LinkedIn Ads experts at your service
Our LinkedIn Ads team supports your campaign success end‑to‑end. With deep expertise in professional targeting and B2B marketing strategies, we help you unlock the full potential of LinkedIn’s advertising platform.
More about Keyweo
Discover how our clients improve the performance of their campaigns.
Follow the latest digital news and our digital marketing tips.
Why work with a LinkedIn Ads agency?
What a specialist agency brings you
A strategic vision
Awareness, lead generation, event registrations or conversions: we pick the campaign types that fit each stage of the professional funnel.
Creative execution
We define precise audiences, from key decision-makers to the main business functions, and the formats that speak to them.
Continuous optimisation
We track the metrics that matter (engagement, leads, qualified click-through rate and cost per acquisition) to keep improving your results.
LinkedIn ad formats
Carousel Ads
Message Ads
Dynamic Ads
Sponsored ContentSee preview
Document AdsSee preview
Text and Spotlight AdsSee preview
Each format serves a different objective, from lead generation to building your brand’s authority in its sector. Click Sponsored Content, Document Ads or Text and Spotlight Ads to see what an ad looks like.
Sponsored Content
In the feed
Your ad appears in the feed of the members you target, like a post from your page, with a “Sponsored” label. It can take the form of an image, a video or a carousel.
Document Ads
In the feed
White paper, case study or guide: your document can be read straight from the feed. You can leave it freely accessible or ask for the reader’s details through a form before the download.
Text Ads and Spotlight Ads
On desktop, right-hand column
These ads only show on desktop, in the right-hand column. Text Ads combine a small image, a headline and a short description. Spotlight Ads personalise themselves with the member’s profile data, such as their photo.
Questions about your LinkedIn Ads?
Get in touch with one of our Social Media Advertising experts.
Frequently asked questions about LinkedIn Ads
LinkedIn Ads is LinkedIn’s advertising platform. It lets businesses run ads for the network’s members, in the feed, in messaging or in the right-hand column, targeting them on professional criteria: industry, company size, job title, skills or seniority. Campaigns can aim for awareness, lead generation, event registrations or conversions.
With 1.3 billion members worldwide (source: LinkedIn, 2026), it is the leading advertising channel for reaching a B2B audience.
LinkedIn is the most powerful platform for B2B marketing, with professional targeting and high‑intent audiences. Ideal for companies seeking qualified leads and industry decision‑makers.
LinkedIn uses objective-based pricing. What you'll be charged for depends on the campaign objective you choose. Each campaign objective has a different billable event, and you’re only charged when that event occurs. In other words, billable events are what you're charged for
LinkedIn excels for B2B services, professional services, recruitment, training providers, and any business targeting senior professionals. For consumer‑oriented campaigns, LinkedIn may be less efficient than platforms like Snapchat or Instagram, but for professional audiences, its performance remains unmatched.
You need a LinkedIn company page and an ad account in Campaign Manager, the campaign management tool. You then choose an objective, the professional audience to reach, the format of your ads and your budget. Once the campaign is live, the work consists of tracking results and adjusting targeting and creatives to improve performance.
You can manage your campaigns in-house or entrust them to a LinkedIn Ads agency like Keyweo, which handles strategy, setup and ongoing optimisation.
Boost your Visibility
Do not hesitate to contact us for a free personalised quote
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