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SEA Glossary

All the vocabulary necessary for a good understanding of paid referencing!

Find clear definitions for terms used in paid search engine optimization jargon. Our team of paid Ads specialists, on Google Ads or Microsoft Ads, has created the SEA encyclopedia for you: all the terms explained in a glossary from A to Z.

Show in alphabetical order

A

A/B Testing
Ad blocker
Ad extension
Ad group
Ad Rank
Advertising management
Adwords
Ad
Advertiser
Attribution
Audience

B

Bid
Bidding strategy
Bing Ads Editor
Bounce rate
Budget
Budget line

C

Campaign
Capping
Conversion
Cookie
CPA (Cost per acquisition)
CPL (Cost per lead)
CPM (Cost per mille)
CPV (Cost per view)
CTA (Call-to-action)
CTR (Click-through rate)

D

Discovery Ads
Display
Display Campaign

E

EPC (Earning Per Click)
EPM (Earning Per Thousand)

G

Gallery Ads
Google Ads Editor
Google Adsense
Google Adwords
Google Keyword Planner
Google Shopping

I

Impression
InStream

K

Keyword
Keyword Targeting

L

Landing page
Leads

M

Multi-targeting

N

Negative Keyword

P

PerformanceMax
PLA (Product Listing Ads)
Premium position
PPC (Pay Per Click)

Q

Quality Score
Query

R

Remarketing
Research Network
RTB (Real Time Bidding)
ROAS (Return On Ad Spent)
ROI (Return On Investment)

S

Search Campaign
Search term
Segmentation
SERP (Search Engine Results Pages)
Sponsored link

T

Tracking

Y

Youtube Ads

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