With digital marketing terms and abbreviations that you don’t hear every day, the things SEO companies do can sound difficult to understand. And the question; ‘What does an SEO company do?’ Is not uncommon. The services of an SEO company can look complex and confusing to the average person. But don’t worry! In this article, I will explain what SEO companies do and I will help you understand the most important terms and abbreviations.
What is an SEO company?
Before I am going to talk about the services of an SEO company and the tasks of an SEO specialist it is important to understand what is an SEO company. The answer is quite simple. SEO stands for: Search Engine Optimization. Google is by far the most used Search engine but there are more search engines like Bing, Yahoo and Firefox for example. Therefore, an SEO company specialises in improving a website’s visibility and ranking in search engines. The goal of every SEO company is to create more traffic to the websites of their customers. More website traffic leads to more conversions meaning a search engine-optimized website can have a significant impact on the customer’s business. The SEO company has SEO specialists in employment performing various optimisations for their client’s websites.
The services an SEO company delivers
In order to increase the amount of website traffic SEO specialists have to pull off a wide variety of SEO optimizations. The optimizations can be subdivided into three main categories: Content, Popularity (authority) and Technical SEO.
In these three categories, there is a lot of various work which makes it impossible to cover all the tasks of an SEO specialist. Below I discuss the most common tasks for an SEO specialist by category so you get a better idea of the work that SEO companies deliver.
SEO optimised content
SEO content refers to content that is of high quality and optimized for search engines. With SEO-optimised written content, websites have a good shot at ranking higher and outperforming their competitors. The main focus should always be on writing a text as helpful as possible for potential customers. Search engines like Google focus on giving their users the best results possible.
Therefore websites with helpful content for the given search query will rank higher than websites with useless content, no content or over-optimised content.
SEO content includes:
- Writing quality website texts
- Keyword research
- Including and focussing on the right keywords
- Writing optimized Meta Titles & descriptions
- Including optimized Headers
- Optimized images
- Optimizing the website structure
Do you want to learn more about SEO-optimised content? We got you covered! We have a whole article that goes more in-depth about SEO friendly content.
Link building is a crucial component of a comprehensive SEO strategy. Search engines use algorithms to assess the authority of a website, with higher authority equating to higher visibility in search results. Building a strong foundation of inbound links from reputable websites and an internal linking structure can help increase your website’s authority and ultimately drive more organic traffic to your site. It’s important to focus on link building as a way to stay ahead of the competition and establish yourself as a trustworthy source in the eyes of search engines.
Technical SEO is possibly the most important and most complex factor of all SEO optimizations. A website with a poor technical foundation makes every other optimization more difficult and less rewarding. Therefore a good SEO technical foundation is necessary to achieve SEO results and gain more website traffic. The most important technical SEO aspects are:
- 404 pages
- Website speed
- Mobile compatibility
- Website menu-structure
Now you know what an SEO company does!
In general, you should now know more about what SEO companies do. The specific work may still sound like a foreign language. If you want to know more about SEO opportunities for your website you can always look at the possibilities that we as an SEO agency have to offer!
Are you convinced of the need food a professional SEO agency to take care of your organic rankings? Please contact us so that we can provide you with the best advice possible!