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H1 Tag


H1 is an HTML tag that indicates the title of a piece of content. There are six different tags in HTML, ranging from H1 to H6. H1 is considered the most important, and h6 the least important.

These tags make it possible to prioritize information on a page, giving the most visibility to that of the h1 tag. Visibility that continues to decrease as you go down in number. This hierarchy facilitates the work of search engine robots in their inspection of web pages by giving them the general organization of the page visited.

Importance of H1: Key Element of SEO

The H1 tag allows Google to know the title of a page. Using this to then define the main subject of the page and its general theme.

H1 tags help search engines understand the page

H1 tags help search engines understand the structure of the page by telling Google directly what topic it is about. In addition, as Google gives strong weight to the words present in the h1 tag in its relevance algorithm, it is important to choose them carefully because these are the same words that play an important role in the referencing of a web page.

The H1 tag improves User Experience and the accessibility of a page

A clear and readable page is always more pleasant to read than a compact block of text. So, by allowing for airy content with a directly advertised theme, the H1 tag greatly improves customer experience.

In addition, H1 tags make it easier for the millions of visually impaired people who use screen readers to convert their web pages into audio to understand the content of a page. For example, a webAIM study shows that 60% of screen reader users prefer only the page title to be in H1.

Tips for Writing and Optimising the H1 Tag

The three main criteria in writing the H1

  1. Keywords: include the main keyword of the content in the h1 tag;
  2. Length: it is important to respect the standard of about 70 characters;
  3. Uniqueness: each page must have a single h1 tag that is not shared with any other page.

Maximum Optimisation of your H1 tag

As mentioned earlier, there can only be one h1 tag per page. It is therefore advisable to create several pages to deal with certain subjects in more detail than on the main page. Let’s take the example of this page you are reading. It is relevant here to create another page dealing in more detail the topic of HTML, which is only mentioned and barely developed in this article.

Google advises to have the same text in the title tag as in h1. In general, it is important to match the two, even if they are not completely identical. The reason is simple: the user clicks on a page in the SERP (search engine results pages) because they were attracted by the title. If the h1 is completely different from the title tag, the user will feel that they have been tricked.

Once this h1 tag has been determined, it is important to structure your content using the lower tags (h2, h3…), as well as using descriptive words in your article. In the layout of your article, make sure that your h1 is the most visible element of your page by using the necessary formatting and style to make it clear to the user.

Tools to improve a H1 tag

Semrush helps you stay on top of SEO best practices with its “On Page SEO checker” tool that determines the current state of your web pages, allowing you to adapt your content to these changes.

Plugins are available to help you improve the quality of your h1 tags. For example, the Aimy H1 Heading plugin for Joomla, allows you to correct missing H1s. The Taxonomy Title extension allows Drupal users to update their H1 and H2 tags.

In addition, there is a tool to check title and h1 gaps for free. It is Webmaster from Ahrefs and its “site audit” feature

Some Mistakes to Avoid

One, and only one, tag per page

All content must have one, and only one, H1 tag, without which Google will not index the page. Indeed, the H1 tag is there to define the main subject. If there are none or several of them, it can no longer fulfil its role and is no longer relevant.

A tag that is neither too short nor too long

The H1 tag is the first tag that a search engine robot reads and analyses. It has been shown that, in general, a simple modification of this tag can greatly increase the ranking position of a web page. This is why it is important to know how to evaluate the right size of an h1.

A H1 tag that is too short prevents the accurate synopsis of a piece of content, and reduces the visibility of a page. Similarly, an h1 tag that is too long does not equate to a good customer experience. Indeed, anyone would rather have all the information needed to determine the theme of a text in a relatively short sentence, than having to read more than 100 characters.

Therefore, the average recommended size for a H1 tag is 70 characters (more than 30 but less than 100).

A Unique Tag

It is important to write different h1 tags for each page, as it is this tag that allows you to differentiate them from each other and define their themes. Having several pages with the same h1 tag would not be relevant and would cause the website to lose visibility. 

Methods for Adding a H1 Tag

Adding a H1 tag with Wix

In general, Wix themes put a H1 on every page. In case you’re not sure what text is involved, just temporarily change the style of your H1 tags in the theme editor, which will allow you to manually determine which element your theme will put in H1.

Adding a H1 tag with Squarespace

As with Wix, most Squarespace themes put a H1 on each page. To find out which text has been put in H1, just click on the most highlighted elements until you find the one with the “heading 1” style. 

Adding a H1 tag in HTML

Open a H1 tag, enter the title of your page, then close the tag.

Finding the H1 of a page

Finding the h1 of a page is within everyone’s reach. All you need to do is follow a few quick and easy steps. On the page of your choice, right-click and then click on “display source code”. A new page will open with the code version of the site. Just enter “h1” in the search field at the top right, then press enter, and your h1 tag will be displayed.

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