Boost your turnover
- Optimize the use of your website
- Carry out Lead Generation
- Become a leader in your sector
Do you have a website and want to make it your main acquisition channel? Have you tried many management control systems (CMS) and never know if it is right for your needs? You have opted for the HubSpot CMS but do not know its advantages and disadvantages? Do you lack the time and skills to manage this optimization? Would you like to be advised by an agency specializing in search engine optimization?
Our agency, Keyweo specializes in natural (SEO) and paid (SEA) ads. It ensures you real results both on your positioning on engines such as Google, and on the acquisition of leads. Because the two are linked, we are committed to implementing as many resources as possible to enable you to boost your visibility and increase your sales. From the study of keywords in your sector, to your monthly follow-up and the implementation of a real SEO strategy… we offer a 360° service.
It's thanks to our experience in the field as well as our hundreds of customers with different markets and desires that we are now experts in SEO.
There are a multitude of management control systems in France and abroad. In recent years, these have been popularized, to become ever more efficient and accessible. Open source is currently in the spotlight, as free software …everything is done to stand out from the competition!
The HubSpot CMS was created by HubSpot, a company that sells many software solutions for marketing, sales and customer service. Launched fifteen years ago in the United States, this content creation system stands out in particular for its desire to offer tools that improve the customer experience in order to grow businesses. Its objective is thus to help optimize websites to make them become real SEO weapons and lead capture tools.
In particular, we can find on the CMS, various modules and extensions, facilitating the creation of templates for your pages, indexing on search engines and capturing leads. Many tools to help create conversion tunnels are also available. HubSpot is ideal for everything related to conversion, increasing turnover, bringing everything together in a single software.
Thanks to our years of experience as an SEO/SEA agency, we have already had the opportunity to work on client sites using the HubSpot content management system. Among them, many were those who wanted to be able to follow the evolution of their lead acquisition strategy and be helped. These clients were most often B2B companies wanting to boost their visibility and sales.
In our opinion, all brands aiming to make their website a marketing and lead generation weapon should use HubSpot. Thanks to its integrated modules, optimisation for Customer Relationship Management (CRM), the CMS is perfect for launching a marketing and digital marketing strategy.
- E-commerce websites
- Showcase Websites
- Companies wishing to make their website a digital weapon
A Conversion Tool
An integrated CRM
A wide choice of features
A reliable, fast and secure tool
If we had to find points for improvement for this content management system, one of them would be the price. Unlike other CMS such as WordPress, Magento or PrestaShop, HubSpot does not have a free plan for its services.
The price is still widely accessible for small businesses wishing to launch their website, showcase or e-commerce. They will have to pay an amount of around €280 per month to have access to the many features of the CMS. For even more analysis tools and help in converting leads into customers, there is also a more expensive “Enterprise” version.
As a CMS oriented towards commerce and lead generation, Hubspot has a lot of constraints related to e-commerce. The content management system has poor management of user authentication, processing of credit card payments and even the extraction of certain data.
Fortunately, various extensions can be added as solutions to counter this drawback. These applications, with much more efficient technical performance than those of the CMS, allow you to add elements such as a shopping cart for customers and make them buy directly via your website.
One of the differentiating elements of the HubSpot solution is the fact that it was designed by marketing professionals wishing to improve conversion. To develop the software, they have thus made the CMS independent of external tools, including the usual hosts. Hubspot thus stands out from other CMS' by having its own host.
This functionality starts from good will, there is nevertheless a big disadvantage to it. Having its own host, the content management system is only compatible with sites hosted by its own. For this, although very efficient, Hubspot often loses its interest for companies that already have an external host and simply wish to use the functionalities of the CMS specialized in conversion.