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You have a company and want to increase its digital visibility? You want to give visibility to your new enterprise?
Are you afraid of spending too much time on content creation and optimisation of your website? Have you chosen the Magento content management system (CMS) but are unable to improve your search engine ranking? Are you looking for an agency that can manage your entire digital strategy to save you time?
An agency specialising in natural and paid search engine optimisation is there to help companies that have neither the time nor the skills in-house to manage a website. SEO, responsible for visibility and good positioning on search engines, is a long-term job. For this reason, many companies have embarked on this area of marketing in order to facilitate the management of the website and its content.
At Keyweo, we help small companies as well as large organizations to develop their visibility and make their website SEO-friendly. From strategy development, to content integration, to copywriting and optimization, we offer 360° services in the digital marketing sector. The ultimate goal is to turn your website into a true acquisition channel.
Increase the visibility of your Magento site
You use Magento as a CMS, and you don't know how to optimize your website to make it appear in search results? Keyweo can help you with your SEO strategy!
Magento CMS in focus
Among the dozens of CMS on the market, we have selected one that is particularly well suited to shops and e-commerce sites. While it may seem complex to choose between the various content management systems, it is essential to make the right choice before launching or migrating your site.
Magento was created more than 10 years ago to compete with the first ones specialised in e-commerce. After a few years of use, during which it became the most used CMS in the world, with a market share of about 30%, it was also acquired by the famous company Adobe. Since the company’s takeover, the content management system has not needed to further establish its reputation and has welcomed hundreds of new users from all over the world.
While there is a paid version, the CMS is also available for free thanks to its open-source version. And unlike many other content management systems, Magento provides important features in its free version. The paid version, Magento commerce, is one of the most complete versions for a CMS. Among the additional features, you will find a cloud part as well as very precise marketing tools such as segmentation tools and customer loyalty tools. The price of this version is generally based on the volume of goods sold or the average basket.
Overall, the Magento content management system is the best on the market for managing your large ecommerce business. It has already proven itself as brands like Coca-Cola, Nike and Nespresso use it for their websites.
Magento in figures
31%of websites in e-commerce
60%of users in the B2C sector
5 000+downloads per day
26%of the top 1 million shopping sites
5 000+available extensions
Who is Magento for?
As previously explained, the Magento tool has been designed and optimised for large-scale e-commerce sites. Although it can also be used for “showcase” websites or blogs, you should know that it is not specialised in these types of websites and will therefore not appear to be the ideal solution for your project. If you want to have a purely informative website, we advise you to look at the WordPress CMS, which is more optimised for this type of website.
Thanks to our years of experience and hundreds of clients, we have already had the opportunity to work on e-commerce sites using Magento. All of our SEO consultants are now familiar with this CMS and ensure a good grasp of the tool as well as the optimisation of all its features.
Strong points of Magento
The Magento CMS is particularly appreciated by our agency for the management of e-commerce sites. Here is a list of the advantages of this tool, which will convince you of its efficiency and suitability for your business
Magento has always been designed to provide a real solution for e-commerce sites. This CMS has many features and is optimised for online sales. In particular, it has a creation interface, an administrative edition of the pages and product sheets of your business. It proposes to create your catalogue of products and manages your shopping carts.
This comprehensive content management system is ideal for anyone with an online store who wants to keep track of their stock without having to manage the updates to their website pages. In addition to taking care of the business side of your company, the CMS allows you to customise your site with 100% varied content and many possibilities in the choice of your design.
Magento offers its users thousands of different features, most of which are available in the free version of the tool. With a total of more than 4,000 extensions, as well as hundreds of themes for your online shops, the online sales CMS stands out from its competitors and gives small sites the opportunity to access a maximum of options and plugins.
While most content management systems in use today are open source solutions, Magento is also free and offers more possibilities than its e-commerce competitors such as PrestaShop or WooCommerce. The principle of open source is based on the fact that the coding is freely available and can be modified by any developer. It is a true popularisation of the programming language that facilitates the understanding of the tool and allows companies to easily change developers.
Just like WordPress, the Magento system has in-house tools to help you rank well on search engines. It ensures that you are quickly listed on the platforms and gives you tips and suggestions on how to improve the structure and content of your pages for maximum results in a short time.
Calling on an SEO agency like ours, while using Magento, ensures that you optimize the use of the tools at your disposal. Many clients have trusted us and have seen their visibility increase to arrive in the first positions on Google landing pages.
The main feature that has made Magento the leading CMS for online shops is the fact that it contains multiple functionalities for managing your product catalogue and your customer relations. Much more than a content management system, it appears as a real tool to help you develop your business. It manages chatbots for discussions with leads as well as product updates.
If you want to go even further in the skills of the CMS, you should know that it is possible to connect the accounting of your company with Magento, for a maximum of analysis and data management.
It is a complete tool, which helps you in the management of your product catalogue, in the setting up of your listing pages, in your referencing, but also on points further away from SEO and web development. It is because this tool is so close to perfection that such large companies use it for their online shops (Christian Louboutin, Nike, Coca-Cola, HP, Burger King etc).
Weak points of Magento
Like any online solution, Magento has some disadvantages, which are important to be aware of when choosing which CMS to use for your business.
Of course, this tool also has areas for improvement to be the perfect CMS for e-commerce sites. Although it is open source and rather accessible, the Magento content management system is considered to be complex to learn and often not very intuitive. It requires both time and expertise.
If you don't have experience in using CMS, you can quickly get lost and discouraged. For this reason, the majority of companies that use Magento as a tool for their website, call on developers as well as agencies specialising in SEO to optimise the management of their online shop and its visibility on search engines.
The other weak point of this tool is the amount you have to pay to access the premium version. Although the price varies depending on your sales and the average basket of your customers, for a normal sized company with a decent number of sales, the cost to get the paid version is around €28,000. A very high price, especially when you know that Magento offers thousands of extensions, for free!
Magento, a CMS compatible with excellent SEO
Have you just launched your website and want to develop your business? You work in e-commerce? You appreciate solutions offering many functions in order to choose the ones that are best suited to your needs? Then Magento is the CMS you need! Magento, offers more than 5000 extensions, many of which are specialized in e-commerce. So discover now these different plugins offered, and benefit from a customizable solution according to your desires and needs.
Screaming Frog is a crawler used by our agency to detect potential technical problems on your site. This tool allows us to carry out complete audits of your site, and thus to determine the aspects to be reworked in order to optimise your website.
Semrush is the perfect tool for tracking your search engine rankings and analysing your competition. It offers numerous functionalities, from the analysis of your backlinks to the evaluation of your keywords, including the development of your traffic. Our agency Keyweo uses this tool to evaluate the overall health of your website, and to implement an effective SEO strategy.
Google Search Console
This tool, directly developed by Google, allows you to obtain an overview of your website and its positioning in search results. Ideal for evaluating the effectiveness of your SEO strategy, Google Search Console is a free service used by Keyweo to monitor the indexing of your pages and maintain your presence in Google search results.
Ahrefs is a must for any SEO strategy. This tool allows you to monitor your backlinks in real time, as well as your positioning on the strategic keywords of your market. Ahrefs even offers you the possibility to set up an alert so that you can be notified directly when you reach your ranking objectives.
At Keyweo, we use the Majestic tool to guide us in our netlinking strategies. Indeed, by providing information about the quality of a site thanks to its two metrics, the Trust Flow and the Citation Flow, Majestic allows us to evaluate the sites on which it is most strategic to obtain backlinks.
Fleur, SEO Consultant
Your frequently asked questions about the Magento CMS
Many of our clients ask us for advice on what to consider when creating SEO optimised product pages. Here are our Top 5 things to keep in mind when designing product pages.
The first element you need to think about is the title tag. The title tag is extremely important, whether it is for strategic pages on a website or for listing pages. It gives essential information about the structure of your page and allows Google's bots to rank your page according to the importance of the elements it contains.
In the case of a product listing, the title tag should be short and should essentially contain your brand name, the name of your product and a few specific elements that set it apart from others. This can be a colour, weight etc. Optimised, the title of your product page can allow you to be correctly indexed on search engines.
The purpose of meta descriptions is to present your products and at the same time attract the user's interest. We can also use them to give an overview of the content of your product page. This is one of the only elements that will allow you to stand out on the Google landing page, so it is important to optimise it correctly, to include your page's keyword and the information that is essential for the reader to understand.
If you forget to include a meta description, Google's robots will generate one from the content of your product page. They are generally too long and not very relevant for SEO purposes.
- Title and alternative text of images
Images and other media are very useful for e-commerce sites, as users want to have an overview of the goods they intend to buy. More than just a way to rank for new keywords, images are very good sales triggers.
To optimise your images and make them visible to Google's spiders, simply rename them with a coherent title and add alternative text, allowing you to position yourself on new keywords. This way, your images will be more easily and effectively indexed by search engines.
- Provide a detailed description
To give your site visitors more information and to increase the number of words on your listing pages, it is often recommended to write a detailed description of your products.
The size of these descriptions should be between 500 and 800 words. Adding this content will tell Google's crawlers to choose your page, which is more informative for the user, than a competitor's page for the same product.
Finally, to distinguish your page from another, at Keyweo, we advise you to use micro-data, or structured data. They allow you to add information that improves your ranking on search engines. For an e-commerce site selling products, the most used tags are :
- The rating microdata: it informs about the customers' opinions as well as their rating
- The product microdata: it gives indications on the price of the good and its quantity in stock
- The supply microdata: this indicates the stock levels (out of stock, available)
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