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Do you have a website and want to make it your main acquisition channel?
Have you tried many Content Management Systems (CMS) and are not sure if it suits your needs? Have you opted for the HubSpot CMS but don’t know the pros and cons of it? You lack the time and skills to manage this optimisation? Would you like to be advised by an agency specialising in search engine optimisation?
Our agency Keyweo is specialised in natural search engine optimisation (SEO) and paid search engine optimisation (SEA). We guarantee real results both in terms of your positioning on search engines such as Google, and in terms of lead acquisition. Because the two are linked, we are committed to putting in place a maximum of resources to enable you to boost your visibility and increase your sales. From the study of keywords in your sector, to your monthly follow-up, through the implementation of a real SEO strategy… we offer a 360° service.
Thanks to our experience in the field and our hundreds of clients in different markets, we are now experts in search engine optimization.
Increase the visibility of your Hubspot site
You want to optimize your site on HubSpot, but don't know how to go about it? Call on our services for a personalized follow-up!
Close-up of the Hubspot CMS
There are a multitude of Content Management Systems (CMS) in France and abroad. In recent years, these systems have been popularised, becoming ever more efficient and accessible. Open source is in the limelight, as is free software too… everything is being done to stand out from the competition!
The HubSpot CMS was created by the company HubSpot, which sells numerous software solutions for marketing, sales and customer service. Launched some fifteen years ago in the United States, this content creation system stands out in particular for its desire to offer tools to improve the customer experience and help businesses grow. Its objective is to help optimise websites to make them real SEO weapons and lead generation tools.
You can find on this CMS, various plugins and extensions, facilitating the creation of templates for your pages, the indexation on search engines and the acquisition of leads. Numerous tools to help create conversion tunnels are also available. HubSpot is ideal for everything related to conversion, revenue growth, and more, all in one package.
Who is Hubspot for?
Through our years of experience as an SEO/SEA agency, we’ve already had the opportunity to work on client sites using the HubSpot content management system. Many of these clients wanted to be able to track the progress of their lead acquisition strategy and get help with it. These clients were, more often than not, B2B companies looking to boost their visibility and sales.
In our opinion, all brands that aim to make their website a marketing and lead generation weapon should use HubSpot. With its integrated modules, optimised for Customer Relationship Management (CRM), the CMS is perfect for launching a digital marketing strategy.
You don’t know which CMS to use to create your website. Hubspot is a CMS that offers many features, and focuses on the UX of a website. Discover its various advantages.
HubSpot was designed to be a complete tool, and as such, it has search engine optimisation tools as part of its content management solution.
The tools that the CMS provides allow for monitoring and advice on the best practices to follow for an optimised content and SEO strategy. In particular, the system provides advice on positioning on the right keywords and provides regular competitor analyses. It is also possible to manage the themes of your content by following a "topic cluster" strategy, aided by the HubSpot solution.
The tool also has a responsive section that helps you optimise your content for different formats. In the age of mobile-first, it is necessary to have an adapted mobile and tablet version. The advantage of this feature on HubSpot is that it automatically creates optimised versions, which you don't have to go through.
The HubSpot content management system is also well known and stands out for its numerous tools for converting leads into customers. All the elements necessary for acquiring new customers are available on the CMS.
Among the modules offered by the system, we find Calls-to-Action, Landings pages but also an integrated smart content component and chatbots.
HubSpot is the first and only one to have a combined CMS and CMR, which offers the opportunity to create and modify a website according to the user experience. From a user's first visit to the website, to the various interactions, this system is currently the only one that brings all your content together in one platform.
This is made possible by the use of Calls to Actions and dozens of features that allow access to the information we usually have through a CRM, namely: the user's place in the customer journey, their location, where they are coming from and what device they are connecting from.
Unlike many other CMS, HubSpot focuses on the dynamism of a site. It makes it possible to modify and adapt information to an individual visitor. This allows messages to be conveyed in a dynamic and personalised way.
Content personalisation also makes our content and marketing messages more real and human.
To make the tool as independent as possible, HubSpot wanted to provide a lot of features that complement what the CMS offers. There are hundreds of editable templates, for maximum originality in the creation of the site.
The total number of modules offered by the content management system is such that it is one of the best-equipped solutions, and at an affordable price.
If you are already familiar with the role that a content management system should have, you will know that it is essential for one of these tools to be reliable, fast and secure. Because a good website is not just beautiful, it must have a solid foundation, in which all the technical points are optimised.
HubSpot is said to be reliable, not least because the system has ensured that the servers do not crash the website. If there is a problem with your website, another server in the tool will automatically take over so that your site is maintained and no traffic and SEO efforts are lost.
The CMS is also one of the fastest since the data from the integrated host is all put into a CDN, which is a network of servers with the objective of optimising the transmission of content. The implementation of a content delivery network thus makes it possible to reinforce security and accelerate the loading time of your website.
Finally, as previously explained, the HubSpot CMS has, thanks to the CDN, an architecture that allows it to be more secure than other content management systems on the market. For more security around the data on your websites, the CMS also has an SSL certificate.
It is essential to take into account the weak points of a CMS when choosing a platform to use for the creation of your website, so discover the weak points of the Hubspot CMS.
If one were to find areas of improvement for this content management system, one of them would be the price. Unlike other CMS such as WordPress, Magento or PrestaShop, HubSpot does not have a free package for its services.
However, the price remains largely affordable for small businesses wishing to launch their website, shop window or e-commerce. They will have to pay around €280 per month to have access to the many features of the CMS. For even more analysis tools and help in converting leads into customers, there is also a more expensive "Enterprise" version.
For being a CMS oriented towards commerce and lead generation, Hubspot has a lot of limitations related to e-commerce. The content management system has a poor handle of user authentication, credit card processing, and data extraction.
Fortunately, various extensions can be added to the solution to counter this drawback. These extensions, which are technically much more powerful than the CMS, allow you to add elements such as a shopping cart for customers and have them make a purchase directly via your website.
One of the distinguishing features of the HubSpot solution is the fact that it was designed by marketing professionals who wanted to improve conversion. To develop the software, they made the CMS independent of a maximum number of external tools, including the usual hosting providers. Hubspot thus stands out from other CMS by the fact that it has its own host.
While this feature is well intentioned, there is a major drawback to this. Having its own host, the content management system is only compatible with sites hosted by its own. For this reason, although very efficient, Hubspot often loses its appeal for companies that already have an external host and simply wish to use the functionalities of the CMS specialising in conversion.
Hubspot, a complete and SEO friendly CMS
To help you with your SEO strategy, it is essential to find the right plugins for your CMS. Optimising your images, redirecting your pages, improving the speed of your pages, there are many elements to take into account, as well as plugins that allow you to manage these different points. Discover the plugins we work with, and benefit from our expertise in managing them.
Screaming Frog is a crawler used by our agency to detect potential technical problems on your site. This tool allows us to carry out complete audits of your site, and thus to determine the aspects to be reworked in order to optimise your website.
Semrush is the perfect tool for tracking your search engine rankings and analysing your competition. It offers numerous functionalities, from the analysis of your backlinks to the evaluation of your keywords, including the development of your traffic. Our agency Keyweo uses this tool to evaluate the overall health of your website, and to implement an effective SEO strategy.
Google Search Console
This tool, directly developed by Google, allows you to obtain an overview of your website and its positioning in search results. Ideal for evaluating the effectiveness of your SEO strategy, Google Search Console is a free service used by Keyweo to monitor the indexing of your pages and maintain your presence in Google search results.
Ahrefs is a must for any SEO strategy. This tool allows you to monitor your backlinks in real time, as well as your positioning on the strategic keywords of your market. Ahrefs even offers you the possibility to set up an alert so that you can be notified directly when you reach your ranking objectives.
At Keyweo, we use the Majestic tool to guide us in our netlinking strategies. Indeed, by providing information about the quality of a site thanks to its two metrics, the Trust Flow and the Citation Flow, Majestic allows us to evaluate the sites on which it is most strategic to obtain backlinks.
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