Optimize your visibility thanks to a specialized agency
- Optimize your site with a powerful tool
- Save time managing your website
- Attract new leads to your e-commerce
Do you want to implement a real digital strategy for your company? Are you looking for the best Content Management System (CMS) for your website? Not sure which one to choose from the dozens on the market? Are you looking to optimize your SEO with this tool, but do not have the required skills?
At Keyweo, we support young companies and large groups in their SEO strategy. Our digital marketing agency, specialized in SEO and SEA, is an expert in the use of SEO tools in CMS such as Prestashop, WordPress etc. Thanks to our experience in the field, we are now unbeatable on the levers of these tools and offer our services to optimize the visibility of your company.
From the optimization of your CMS to the creation of content and links each month, we support you in your entire SEO strategy, to make your website the most important of your acquisition channels.
It is sometimes complex to know which CMS to turn to to create your brand's website. Whether you want to sell products, services or simply highlight informative content around your business domain, two Content Management Systems will not be the same. This is why it is necessary to research before committing. The PrestaShop tool was created in 2007 by several Epitech students. It quickly experienced immense success since it has been developed in around twenty languages and now has several hundred employees.
PrestaShop is an open source content management system, which is a real revolution for e-commerce. It allows e-commerce sites to be equipped with a product catalog, to manage the delivery method, through order taking and the possibility of adding product promotions. It is also known for having a good responsive design which allows it to optimize the structure and layout according to the screens (phone, computer, tablet), thus ensuring you better SEO.
With our experience, we have already been able to support and optimize multiple customer projects on this content management tool. Of these, most were medium-sized e-commerce sites. The Prestashop tool has mainly been programmed for e-commerce websites that need to reference their products and create an online sales space.
We also favor this tool for companies wishing to change CMS and boost their sales. Large structures that already have a large product catalog and a high turnover can also turn to this CMS or Magento, another CMS specializing in large e-commerce sites.
Thanks to the many customer cases we have had, our teams of SEO consultants are now experts in the use and optimization of the features of the PrestaShop tool.
- E-commerce sites
- E-commerce of Small and Medium Enterprise (SME)
- E-commerce of mid-size companies
- E-commerce of large enterprises
Working daily on content management systems for our clients, made us carry out a real market study of the most commonly used CMS. After analysis, at Keyweo, we believe that PrestaShop has many advantages.
A CMS designed for e-commerce
Installation directly on the computer or in the cloud
Posibility of localizing the website
Very good back office
Free open-source software
The software has a responsive design
PrestaShop is unfortunately less optimized for companies wishing to make their website an informative interface, also called a “showcase site”. The developers of the tool wanted to create this software in order to respond to an e-commerce problem. If the CMS is perfect for e-commerce sites, it is not yet ready for informative websites.
If the installation of PrestaShop is completely free then plugins and themes, for their part, are paid. You can get access to a few free themes and plugins, but will have to shell out some money for more features on this content management system.
If the whole tool is generally easy to use, modular, modifiable and adaptable over time, its installation is far more complex. To use a content management system for your website, you must first think about paying a host, renting a domain name and taking out a digital SSL certificate to ensure secure transactions for customers. However, all these steps to be carried out prior to the installation of the CMS is often difficult to understand for people who do not work in the digital world and do not have any knowledge of web development.
It is particularly for this step that it may be interesting to call on a digital marketing agency like Keyweo. From the host to the SEO optimization through the creation of the website, our consultants support your SEO strategy in its entirety.
Technical SEO Audit
Prestashop CMS Optimization
Optimized Content Writing
SEO consultant dedicated to managing your project
As mentioned above, if the content management system has been designed to be used by anyone, its installation is rather complex. This is the least intuitive step of the tool. Here is how to install PrestaShop for your website.
First of all, for those who have never created a website, to obtain a CMS, it is necessary to install it in a web space, that is to say a host. There are dozens of them offering more or less the same features. To choose, it can be interesting to analyze in detail the hosts on the market as well as to clearly establish what you want for your website. To have access to a host, it is then necessary to have a url address with a domain name.
To give an idea of the investment for interested companies, you will have to pay around €15 per month for the domain name and nearly €70 per year for the host.
Finally, to secure the data present on your website, and thus protect the privacy of your visitors, it is preferable to have an SSL certificate. This last service can be purchased from around sixty euros.
After having carried out these essential first steps, you can then:
- Download the PrestaShop tool
- Set up the data for the creation of your product catalog
- Launch the automatic installation present on PrestaShop
- Choose a landing page for your online store
Although downloading Prestashop is not complex in itself, it can easily confuse people with little or no experience in creating websites.
At Keyweo, we have acquired real expertise thanks to our years of experience and our many projects. For this, we support you by offering you 360° services. From installing Prestashop on your website to feeding and optimizing it, we do everything we can to ensure that your business ranks first in Google searches and that you can always win more leads.