Boost your visibility on search engines
- Establish a real digital strategy
- Attract new leads without prospecting
- Convert your leads into customers
- Increase your turnover
You have developed your brand / company / project and now want to boost your website to increase your visibility with your target audience? Do you want to be guided in your search for a content management system and want to establish a real digital strategy? Have you heard of the Shopify tool and want to work alongside an agency that knows this tool? At Keyweo, an agency specializing in SEO and SEA, we help companies position themselves on search engines and thus acquire new customers. Our 10 years of experience allow us to have a perfect knowledge on how Google functions and its tools. Our team brings you its know-how to find the best CMS and offers you a complete and quality SEO service.
A CMS or content management system is software designed to facilitate the creation of a website. It is used to create and modify the structure of your site as well as the pages of the latter, without the need for technical knowledge. The accessibility of these tools allows a real saving of time and energy for companies that do not have a web development team.
Shopify is one of the best known and used by businesses and is considered the best CMS for e-commerce sites. Here is what you need to know about our management of the CMS and the interest of using an agency like ours, specialized in SEO.
There are many platforms allowing you to create your no-code website, yet one caught our attention. Shopify is an e-commerce solution in SaaS (Software as a Service) created in 2006, which offers you its services in terms of website creation. No need to call on a web designer, or to have solid knowledge and coding yourself. Creating your website has never been easier.
Shopify specializes in the creation, development and management of e-commerce sites. So, if you want to digitalize your business, you now know where to turn. Today, Shopify has more than a million e-commerce and dropshipping stores around the world. This CMS is available directly online, and thus does not require any prior installation. This allows you to have access to your account, and therefore to the management of your website from any device, anywhere in the world.
Shopify offers POS software, called Shopify POS, which is useful for brick-and-mortar stores. Indeed, this application allows you to centralize the management of your physical and online business. Thanks to Shopify POS, you will no longer need to manage multiple inventories, catalogs, and payment systems!
The Shopify CMS offers several packages, allowing it to meet the different needs of its customers:
- The basic formula is €27/month: ideal for recent e-commerce companies that occasionally record physical sales
- The Shopify formula at 79€/month: is aimed at growing companies that make online and physical sales
- The advanced formula for 289€/month: suitable for evolving companies for which advanced reports are necessary
As you have probably understood, Shopify is aimed at e-commerce and dropshipping stores. The platform is intuitive, allowing you to quickly launch your online business without spending too much time or money on it. This CMS is particularly appreciated by those wishing to embark on a dropshipping activity. In addition, Shopify offers a 14-day trial period that allows its potential future customers to get an idea of the platform, and its suitability with their desires and needs.
- VSE easy to use and affordable
- SME for the premium version at 79€/month
- ETI for Shopify plus
Adapted to e-commerce sites
Domain included in the service
Efficient customer service
Performance monitoring and improvement
Ease of Migration
One of the big flaws of Shopify is the language used for its coding. Indeed, the CMS uses a self-developed PHP language called “Liquid”, with which all their themes are coded. This does not prevent you from making changes to the code of your site created with Shopify but you must learn to code in this uncommon language
As a CMS oriented towards commerce and lead generation, Hubspot has a lot of constraints related to e-commerce. The content management system has poor management of user authentication, processing of credit card payments and even the extraction of certain data. Fortunately, various extensions can be added to counter this drawback. These applications, with much more efficient technical performance than those of the CMS, allow you to add elements such as a shopping cart for customers and make them buy directly via your website.
Shopify CMS fees are not limited to the price of plans and add-ons. Indeed, Shopify also charges up to 2% on all sales not processed through “Shopify Payment”. However, the use of this service does not depend on you, but on your customers. If they tend to use other services to pay for a product, then your additional costs can quickly turn out to be very high.
Although web hosting is included in all Shopify plans, the CMS does not provide you with email hosting. This means that you will not have an email address like @mydomain.com. However, you can configure the forwarding of your emails in order to receive emails sent to an @mydomain.com email address on your Gmail or Yahoo mailbox.
Technical SEO Audit
HubSpot CMS Optimisation
Optimized Content Writing
SEO consultant dedicated to managing your project
Even if Shopify is very easy to use, it may be necessary to go through an agency such as Keyweo to obtain a 100% optimized e-commerce site.