Increase your visability on search engines
- Use a specialised SEO/SEA Agency
- Boost your content creation
- Establish a real SEO Strategy
Do you have a business and want to increase its digital visibility? Are you afraid of spending too much time creating content and optimizing your website? You have chosen the Magento Content Management System (CMS) but are unable to improve your positioning on search engines? Are you looking for an agency that can manage your entire digital strategy for maximum time savings?
An agency specializing in SEO and paid ads, is there to help companies that have neither the time nor the skills in-house to be able to take care of a website. SEO, responsible for visibility and good positioning on search engines, is a long-term job. For this, many companies have embarked on this branch of marketing to facilitate the management of the website and its content.
At Keyweo, we help small businesses and large groups to develop their visibility and make their website an SEO-friendly website. From strategy development, content integration, copywriting and optimization, we offer 360° services in the digital marketing market. The ultimate goal is to transform your website into a real acquisition channel.
Among the dozens of CMS existing on the market, we have selected one, especially designed for shops and e-commerce sites. While it may seem complex to choose among the different Content Management Systems, it is essential to make the right choice before starting or migrating your site.
Magento was created more than 10 years ago to compete with the first specialists in e-commerce. After a few years of use, during which it became the most used CMS in the world with a market share of around 30%, it was also bought by the famous company Adobe. Since the acquisition of the company, the content management system has no longer needed to make a reputation and has welcomed hundreds of new users, present all over the world.
If there is a paid version, the CMS is also available for free thanks to its open-source version. And unlike many other content management software, Magento, on the other hand, provides important features in its free version. The paid version, Magento commerce, is one of the most complete versions of a CMS. Among the additional features, you can find a cloud part as well as very specific marketing tools such as segmentation tools or customer loyalty. The price of this version is generally established from the volume of goods sold or the average basket.
Overall, the Magento content management system is the best on the market for managing your big e-commerces. It has already proven itself since brands like Coca-Cola, Nike and Nespresso use it for their website.
As explained above, the Magento tool has been designed and optimized for large-scale e-commerce sites. If it can also be used for “showcase” websites or blogs, be aware that it is not specialized in these site formats and therefore will not appear to be the ideal solution for your project. If you want more to have a showcase site, purely informative, we advise you to find out about the WordPress CMS, which is more optimized for this type of site.
Thanks to our years of experience and our hundreds of customers, we have already had the opportunity to work on e-commerce sites using Magento. All of our SEO consultants now master this CMS and ensure a good handling of the tool as well as the optimization of all its functionalities.
- E-commerce sites
- Big e-commerce sites
- Sites with a large product catalogue
A CMS designed for e-commerce
An open-source solution
SEO Optimization Tool
Customer Management Tool
Of course, this tool also has points to improve to be the perfect CMS for e-commerce sites. Although it is open source and rather accessible, the Magento content management system is considered to be complex to learn and often not very intuitive. It requires both time and skills in this area.
If you don't have experience using CMS, you may quickly get lost and discouraged. For this, the majority of companies using Magento as a tool for their website, call on developers as well as agencies specializing in SEO to optimize the management of their online store as much as possible and its visibility on search engines.
The other weak point of this tool is the amount you have to pay to access the premium version. Although the price varies depending on your sales and the average basket of your customers, for a normal-sized company with a decent number of sales, the budget to get the paid version is around €28,000. A very high price, especially when you know that Magento offers thousands of extensions, and this, for free!
Technical SEO Audit
Magneto CMS Optimization
Optimized Content Writing
SEO consultant dedicated to managing your project
Many of our clients ask us for advice on the optimizations to take into account to create SEO-optimized product pages. Here are our Top 5 things to keep in mind when developing listing pages.
The first thing you need to think about is the title tag. This is extremely important, whether for strategic pages of a showcase site or listing pages. It gives essential information about the structure of your page and allows Google robots to prioritize your page according to the importance of the elements it contains.
In the context of a product presentation, the title tag must be short and must contain essentially the name of your brand, the name of your product and some specific elements, which make it stand out from the others. It can be a color, a weight etc. Optimized, the title of your product page can allow you to be correctly referenced on search engines.
The purpose of meta descriptions is to present your products while trying to arouse the interest of the user. We may also use it to preview the content of your product page. It is one of the only elements that will allow you to stand out on the Google landing page, so it must be optimized correctly, showing the keyword of your page and the essential information for the reader to understand it correctly.
If you forget a meta description, Google robots generate one from the content of your product page. They are generally too long and not very relevant to optimize SEO on search engines.
3. The title and alt text of images
Images and other media are very useful for e-commerce sites, since users want to have an overview of the goods they intend to buy. Much more than a way to position yourself on new keywords, images are very good sales triggers.
To optimize your images and make them visible to Google robots, simply rename them with a consistent title and add alternative text, allowing you to position yourself on new keywords. Thus, your images will be more quickly and better found on search engines
4. Make a detailed description
To give more information to your site visitors and to increase the word count on your listing pages, it is often recommended to write a detailed description of your products.
The size of these descriptions should vary between 500 and 800 words. Adding this content makes it possible for Google robots to choose your page, which is more informative for the user than the page of the same product, of a competitor.
Finally, to make your page stand out from another, at Keyweo, we advise you to use micro-data, or structured data. They allow you to add information that improves SEO on search engines. For an e-commerce site selling products, the most used tags are:
- The micro-data rating: it informs about the opinions of customers as well as their rating
- The micro-data product: it gives indications on the price of the good and its quantity in stock
- The micro-data offer: this indicates the stock levels (out of stock, available)