SEO Shopify

SEO Agency Shopify

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Establish a real digital strategy
Attract new leads without prospecting
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You have developed your brand / company / project and now want to boost your website to increase your visibility with your target audience? Do you want to be guided in your search for a content management system and want to establish a real digital strategy? Have you heard of the Shopify tool and want to work alongside an agency that knows this tool? At Keyweo, an agency specializing in SEO and SEA, we help companies position themselves on search engines and thus acquire new customers. Our 10 years of experience allow us to have a perfect knowledge on how Google functions and its tools. Our team brings you its know-how to find the best CMS and offers you a complete and quality SEO service.

A CMS or content management system is software designed to facilitate the creation of a website. It is used to create and modify the structure of your site as well as the pages of the latter, without the need for technical knowledge. The accessibility of these tools allows a real saving of time and energy for companies that do not have a web development team.

Shopify is one of the best known and used by businesses and is considered the best CMS for e-commerce sites. Here is what you need to know about our management of the CMS and the interest of using an agency like ours, specialized in SEO.

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Lets focus on Shopify

There are many platforms allowing you to create your no-code website, yet one caught our attention. Shopify is an e-commerce solution in SaaS (Software as a Service) created in 2006, which offers you its services in terms of website creation. No need to call on a web designer, or to have solid knowledge and coding yourself. Creating your website has never been easier.

Shopify specializes in the creation, development and management of e-commerce sites. So, if you want to digitalize your business, you now know where to turn. Today, Shopify has more than a million e-commerce and dropshipping stores around the world. This CMS is available directly online, and thus does not require any prior installation. This allows you to have access to your account, and therefore to the management of your website from any device, anywhere in the world.

Shopify offers POS software, called Shopify POS, which is useful for brick-and-mortar stores. Indeed, this application allows you to centralize the management of your physical and online business. Thanks to Shopify POS, you will no longer need to manage multiple inventories, catalogs, and payment systems!

The Shopify CMS offers several packages, allowing it to meet the different needs of its customers:

The basic formula is €27/month: ideal for recent e-commerce companies that occasionally record physical sales
The Shopify formula at 79€/month: is aimed at growing companies that make online and physical sales
The advanced formula for 289€/month: suitable for evolving companies for which advanced reports are necessary

Shopify : Who is it for?

As you have probably understood, Shopify is aimed at e-commerce and dropshipping stores. The platform is intuitive, allowing you to quickly launch your online business without spending too much time or money on it. This CMS is particularly appreciated by those wishing to embark on a dropshipping activity. In addition, Shopify offers a 14-day trial period that allows its potential future customers to get an idea of the platform, and its suitability with their desires and needs.

VSE easy to use and affordable
SME for the premium version at 79€/month
ETI for Shopify plus

Strong Points of Shopify

Intuitive Use

It is normal to be apprehensive about embarking on an activity that we are not used to, and in which we have no skills. This is why Shopify takes care to make its use as intuitive as possible, in order to allow the most beginners among you to benefit from its services without difficulty. Thus, thanks to its intuitive platform, Shopify offers anyone the possibility of creating their online store in half an hour.

Adapted to e-commerce sites

Shopify is primarily for people who want to launch their online store. Its offer is thus tailor-made for e-commerce sites, which makes it a very efficient CMS in this area. First of all, Shopify supports many sales channels in order to boost the turnover of its users. Thanks to this CMS, you can sell on Facebook, Amazon, Pinterest, Lyst, and Tik Tok at the same time. If you create an application dedicated to your store, you can also integrate it into your website to boost sales there. Additionally, the Shopify platform allows you to centralize your sales and inventory with its built-in point-of-sale system. When it comes to designing your website, Shopify comes with a pre-built Buy Button. You just need to integrate it into your pages to improve the shopping experience of your customers and increase your sales.

Domain included in the service

Unlike other CMS such as Wordpress, Shopify includes the domain in its service. Thus, no need to spend more on acquiring a domain name to host your website. In addition, the domain offered by Shopify ensures that your pages load quickly, which is good for the SEO of your website.

Efficient customer service

Shopify emphasizes on providing good customer service to its users. You can, even with the smallest question, contact the platform and find answers to your questions via forums, email, or even online messaging. In addition, you also benefit from Shopify Academy, a platform offering free courses to help you create your website.

Performance monitoring and improvement

In order to allow you to follow the evolution of your performance in terms of SEO, Shopify offers you a wide range of statistics. First of all, by subscribing to Shopify, you will benefit from a very precise dashboard on the total sales, the number of visits on your site, etc. This will allow you, based on the statistics displayed, to adapt and perfect your sales strategy. In addition, the CMS offers you a complete and powerful SEO optimization. The only downside: some URLs are displayed in English, which is not optimal for SEO on the French market. Finally, in SEA, Shopify offers features to optimize your paid referencing. For example, this CMS allows you to automate your Google Ads campaigns. All you need to do is connect Google Ads to the Google channel and then create automations in Shopify for your SEA campaigns.

Ease of Migration

Unlike the Wix CMS, on which it is very complicated to migrate your website when you feel the need to change CMS, Shopify offers a significant ease of migration. This way, you won't have to give up the many features that Shopify offers you in the event of a migration. Simply, migration is only possible to Wix, Wordpress, Squarespace and Weebly CMS.

Wide Offering

The Shopify offer is complete and varied. By subscribing to one of their subscriptions, you benefit from 13 free templates and 73 paid templates, priced between $150 and $10,000. In addition, with Shopify, you have access to the HTML and CSS code of your site, which allows you to add your personal touch to it to create the e-commerce site best suited to your universe and the image you wish to convey. You can even create your own templates.

Weak Points of Shopify

Use of PHP Language

One of the big flaws of Shopify is the language used for its coding. Indeed, the CMS uses a self-developed PHP language called “Liquid”, with which all their themes are coded. This does not prevent you from making changes to the code of your site created with Shopify but you must learn to code in this uncommon language

High Price

As a CMS oriented towards commerce and lead generation, Hubspot has a lot of constraints related to e-commerce. The content management system has poor management of user authentication, processing of credit card payments and even the extraction of certain data. Fortunately, various extensions can be added to counter this drawback. These applications, with much more efficient technical performance than those of the CMS, allow you to add elements such as a shopping cart for customers and make them buy directly via your website.

Sales Transaction Fees

Shopify CMS fees are not limited to the price of plans and add-ons. Indeed, Shopify also charges up to 2% on all sales not processed through “Shopify Payment”. However, the use of this service does not depend on you, but on your customers. If they tend to use other services to pay for a product, then your additional costs can quickly turn out to be very high.

No Email Hosting

Although web hosting is included in all Shopify plans, the CMS does not provide you with email hosting. This means that you will not have an email address like @mydomain.com. However, you can configure the forwarding of your emails in order to receive emails sent to an @mydomain.com email address on your Gmail or Yahoo mailbox.

Our Shopify SEO CMS Services

Keyword Study

In order to set up an effective SEO strategy, we systematically carry out a study of keywords in order to determine which ones are strategic to position ourselves, whether in the content of your website, or in the anchors in which to place your links. At Keyweo, we rely on professional SEO tools to establish a complete and comprehensive list of strategic keywords for your market. We take into account many statistics such as keyword difficulty or the search volume of a keyword to establish the best possible SEO strategy.

Technical SEO Audit

The technical SEO audit is the obligatory process before implementing any action to improve the natural referencing of a site. The way our team works is simple: it carries out a complete technical SEO audit of your site in order to be able to offer you the most suitable SEO strategy for your market and website. Indeed, a technical SEO audit makes it possible to identify all the flaws of a website: metadata size, image weight, internal linking, etc. All SEO statistics are taken into account so as not to overlook any flaws in a website.

HubSpot CMS Optimisation

Our role does not stop at evaluating the defects of your site and the strategic keywords on which to position yourself. On the contrary, we accompany you to the end in your SEO strategy. We do not configure your CMS but we take care of its optimization. This involves various actions: correction of problems determined during the technical audit, installation of useful plugins necessary for the proper referencing of your site, creation of strategic pages, etc. All these measures have only one common objective: to improve your natural referencing so that your site is positioned in first position in the search results.

Optimized Content Writing

Writing content is a good start, but it still needs to be optimized to ensure its usefulness in the SEO of your website. By optimized content, we mean content rich in strategic keywords, clear and well written, interactive, original and interesting. We use this criteria as to make Internet users read your article to the end, and even share it. Our team of seasoned writers is there to help you integrate optimized content into your website. Experienced at writing, they will be able to offer you quality content, whatever the domain of your website. In addition, we offer our services in French, but also in English and Spanish as to be able to respond in a personalized way to your needs.

Netlinking

The netlinking strategy is extremely important for the natural referencing of your website. Indeed, it is the number of domains pointing to your site, and their reliability, which will determine the popularity of your site in the eyes of Google, and therefore make you go up or not in the search results. This is why Keyweo supports you in obtaining quality links, to increase your visibility and credibility with Google.

SEO consultant dedicated to managing your project

Finally, at Keyweo, you will benefit from personalized support from one of our consultants, an SEO expert. By personalized support, we mean regular follow-up, weekly calls, etc. Our consultants are at your disposal to better understand your desires and needs in order to offer you the most appropriate support in your project management.

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Do you want to boost your visibility on Google? Whether you are a small or large company, contact us to benefit from our expertise and set up a powerful natural referencing strategy !