SEO Tourism

SEO, also known as Search Engine Optimization is a set of marketing actions that help position your website on Google and attract visitors to your pages. In the case of tourism, SEO can be improved in different ways: writing blog articles about traveling, placing links to your website on tourist sites, and creating a website with attractive content.

In our increasingly digitalized society, it is essential for any Tourism company to develop its online presence to generate organic traffic. Whether you are a travel agent, have a tourism blog, a hotel chain, camping, or a flight comparison website, reach your growth objectives by working on your tourism SEO strategy.

Whether you have a travel website or any other website, SEO is essential to reach the top positions on Google. Especially in the Tourism Industry, which is a very competitive sector.

If you want to improve your positioning and boost your performance, you need to develop a carefully considered and formed SEO strategy. SEO optimized content, creation of a user-friendly website, and adapted link building strategy: are all techniques mastered by our SEO tourism experts to help you develop your travel website.

Pleasing Google is a long-term process that must be conducted with intelligence and perseverance. Google generates increasingly demanding and intelligent algorithms that require technical and in-depth knowledge in organic search optimization.

To optimize your website and increase your traffic, contact our marketing consultants who are specialized in SEO. Because of our experience in the field, we have developed technical skills that will fit your needs: increased traffic, improved conversions, increased brand awareness, etc. At Keyweo, we are familiar with working with companies in the tourism sector: we have all the tools we need to guide you to success.

Many SEO tools allow us to analyze the market, and the technical performance of a website and determine how to develop a competitive website.

The analysis of the market and the competition is a very important step in the development of an SEO strategy, especially in a sector as competitive as tourism. To do this, there are two main tools: Semrush and Ranxplorer. Our experts use these analytics tools to study the organic positions of competitors and to establish the areas to develop.

The technical aspect of a website is very crucial because it should consider Google´s criteria for positioning in the SERPs. The technical analysis is usually done with tools such as Screamingfrog and Oncrawl, which can quickly identify the problems of a site. In addition to these data analysis tools, we have developed internal performance tools to obtain more data and to offer you the best possible improvements.

The Link building strategy also requires the usage of SEO analysis tools such as Ahrefs or Majestic Tools to target the best websites and create strategic links and above all: generate traffic.

The results of an SEO strategy are visible within several months. Therefore, it is essential to follow the development of the positioning of web pages, the ranking of keywords, and continually add quality content with relevant links. Data analysis tools allow us to measure the performance of your business: Data Studio, Search Console, and Google Analytics are the most effective tools for monitoring any strategy which we implement within our agency.

In order to support you in your SEO tourism strategy, we make it a priority to master these technical tools on a daily basis and we keep up with their updates. We are constantly training to make your organic search engine optimization move in the right direction.