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Are you in the hotel industry and want to launch your website to develop your customer base?
Do you own a hotel and want to stand out from your competitors and develop your clientele? At keyweo, experts in hotel search engine optimisation, we can work with you to establish a strategy that suits you.
SEO is a set of web marketing techniques designed to improve your position in Google search results. After having studied your objectives in depth, our hotel SEO experts will propose an adapted strategy as well as a personalized follow-up allowing you to increase your results.
In the face of strong competition in this field, having a well presented and optimised website can improve your visibility in the Google search results. This can help you make a difference.
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We work with you to create a personalized SEO strategy according to your objectives!
Who is SEO in the hotel industry for?
Composed of a team of experts in SEO for the hotel industry, at Keyweo we have already assisted many groups in the hotel sector. The hotel industry is an ultra-competitive sector, which is why we establish a specific strategy for each of our clients. Do you want to improve the visibility of your website on the various search engines? Keyweo is the hotel SEO agency you need. So don’t wait any longer to contact us and start establishing your SEO strategy.
If you are in the hotel business, it is essential to use a hotel digital marketing agency to manage your hotel SEO.
In order to give visibility to your tourist rental offers and attract new customers, it is essential to work on your SEO. Call on an SEO agency like Keyweo to help you optimize your listings technically, and thus propose SEO-friendly and relevant content.
Good SEO practices in the hotel industry
Optimise the user experience of your site
There is nothing better for the user than a site that is pleasant to navigate: fast loading time of images, relevant and clear information about tourist locations, intuitive interface... All these elements should be optimised to guarantee a good UX on your site, and increase your conversion rate!
Make your website responsive
When you plan your holidays, it is common to look for a hotel, a bed and breakfast or a youth hostel on your phone rather than on your computer. As a hotel professional, it is therefore essential to make your website responsive in order to attract customers on mobile, and not only on desktop.
Choose your keywords according to the search intention of the Internet users
In order to target your customers as well as possible, make sure that the keywords on which you position yourself correspond to the search intentions of Internet users. This will allow you to increase your click through rate, and therefore give more visibility to your hotel offers.
Adapting your site to voice search
Nowadays, more and more people are using voice assistance to perform their searches, which has given rise to a new type of search: voice search. In order to reach an even larger audience, adapt your site to this voice search and analyse the type of question asked by Internet users.
Writing quality content
There's nothing like writing quality content to incorporate into your site to educate and reassure your prospects. Whether it's blog posts or product descriptions, make sure they are relevant and of high quality!
Structure your website well
Internal linking, the overall architecture of the site, all these elements should be optimised as much as possible to make it easier for users to navigate your site and to lead them to your strategic pages.
The different hotel SEO tools
Semrush is an indispensable part of any hotel SEO strategy. Indeed, this tool offers many features that give an overview of your domain, and the hotel industry. We also use this platform to implement our netlinking strategies and to evaluate the overall health of your site.
Google Search Console
Any SEO strategy cannot do without Google Search Console. Indeed, this tool is essential to evaluate the effectiveness of the hotel SEO strategy adopted for your website. You can monitor the indexing of your pages, as well as their positioning in the search results.
Our SEO agency also uses the Ahrefs tool to plan, launch and monitor the SEO strategy implemented for your hotel business. We use it to analyse your backlinks, and to evaluate the relevance and efficiency of the netlinking strategy.
Search engines rely on two metrics in particular to rank sites in the search results: the Trust Flow and the Citation Flow. At Keyweo, we use the Majestic plugin to follow the evolution of these metrics, and adapt your hotel SEO strategy to the results displayed.
Screaming Frog is a crawler that allows you to monitor and analyse the data of a website. Your Keyweo agency uses Screaming Frog to perform a complete audit of your site, to propose the most effective SEO strategy possible, and to give you optimization advice.
Emeran, SEO Consultant
Your frequently asked questions about SEO
There are many tools on the market to analyse the technical performance of a website. These are used to establish a strategy based on clear and objective decisions.
For the analysis of the competition in our agency, we use two tools in priority: SemRush & Ranxplorer. These tools are well known in the world of digital marketing and have already proven their worth.
Then comes the technical aspect of the website. This is where we will study the structure, speed and quality of your website. For this, we mainly use Screaming Frog and OnCrawl software, which allows us to efficiently identify website malfunctions. In addition, we have developed our own in-house analysis tools in order to obtain more detailed results adapted to our recommendations.
Finally, for the netlinking stage, we will analyse link opportunities using different tools such as Majestic Tools and Ahrefs which allow us to target the most effective links.
We will also use tools such as Google Search Console, Google Data Studio or Google Analytics to report on the results and the evolution of your positioning.
Today, over 60% of traffic comes from organic results. If you add to this the domination of accommodation platforms such as Booking or Airbnb, you can understand the need to optimise your site in order to convert the prospects that do not come from these platforms. The place of your site in the SERP (Search Engine Result Page) is the first differentiation point that your potential customers will have access to. It is therefore not a factor to be neglected. Once the customer has arrived on your site, the various technical and UX optimisations will increase your chances of conversion.
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