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Are you involved in e-commerce and want to optimise your website to increase your sales?
Do you want to develop your online sales and increase the profitability of your e-commerce site? Do you want to develop an SEO strategy to attract quality traffic, convert prospects into buyers and improve your online reputation?
Our e-commerce SEO agency will help you improve your natural referencing in order to appear in the first results of Google searches. We establish a marketing strategy adapted to your sector of activity after an in-depth analysis of your needs. The objective of our approach is to train you and help you deploy the best practices of SEO through technical optimisation of your website, writing relevant content and monitoring performance over several months.
Through our experience, we have acquired essential E-Commerce skills through collaborations in various sectors. Our SEO experts master each step of the development of an online shop, from CMS management to the creation of product catalogues.
Working with an SEO agency specialising in E-Commerce ensures quality management of your site and above all expert advice in the field.
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We work with you to create a customized SEO strategy according to your objectives!
Who can benefit from SEO in e-commerce?
Want to sell your services and products online? Develop your online shop to promote your brand on a large scale. At Keyweo, we work with e-commerce players in various sectors of activity such as construction, cosmetics, telecommunications, etc. Our SEO experts have developed a wealth of skills through their collaborations to offer you an adapted service. We are at your disposal to discuss your growth ambitions!
In the context of an e-commerce activity, it is essential to call upon an E-Commerce SEO agency to manage your SEO.
An e-commerce company uses the internet as the basis of its business. It is therefore essential for it to offer a perfectly optimised site in order to move up in the search results, and thus capture new and numerous customers. An SEO agency such as Keyweo will be able to advise and accompany you throughout this SEO strategy in order to make you a key player in e-commerce.
Good SEO practices in e-commerce
Optimise the user experience of your site
Optimising the UX on your e-commerce site is essential if you want to increase your conversion rate. Indeed, offering correctly optimised product pages, i.e. fast to load, and where information is clearly indicated, allows you to highlight your products, and thus generate more purchases.
Make your website responsive
Nowadays, the number of mobile searches is much higher than the number of desktop searches, especially for online shopping. Making your website responsive is therefore essential to ensure a good UX and to develop your customer base.
Choose your keywords according to the search intention of the Internet users
Google ranks websites in the search results according to the relevance of the content proposed in relation to the search performed. It is therefore essential to analyse the keywords typed by users in the search engines in order to select those on which it is strategic for you to position yourself.
Adapting your site to voice search
With the development of artificial intelligence, voice search has developed. Nowadays, the proportion of searches made in the form of questions occupies an important place, which offers a whole new and wide range of keywords on which to position yourself. Adapting your site to this type of search will allow you to reach an even wider audience.
Writing quality content
Providing quality content is essential to assure and educate your prospects. What could be better than a well-constructed and relevant text to reassure your customers about the products you offer? This is why at Keyweo, we focus on creating quality content for your e-commerce site.
Structure your website well
It is important to have a well-designed website, both for your customers and for Google. Make it easy to navigate your site by organising your pages correctly, expanding the internal mesh, and optimising the different filters for your product characteristics.
The different E-Commerce SEO tools
Semrush is an essential part of any e-commerce SEO strategy. Indeed, this tool offers many features that give an overview of your domain, and the e-commerce market. We also use this platform to implement our netlinking strategies and to evaluate the overall health of your site.
Google Search Console
Any SEO strategy cannot do without Google Search Console. Indeed, this tool is essential to evaluate the effectiveness of the e-commerce SEO strategy adopted for your website. You can track the indexing of your pages, as well as their positioning in the search results.
Our SEO agency also uses the Ahrefs tool to plan, launch and monitor the SEO strategy implemented for your e-commerce activity. We use it to analyse your backlinks, and to evaluate the relevance and efficiency of the netlinking strategy.
Search engines rely on two metrics in particular to rank sites in the search results: the Trust Flow and the Citation Flow. At Keyweo, we use the Majestic plugin to follow the evolution of these metrics and adapt your e-commerce SEO strategy to the results displayed.
Screaming Frog is a crawler that allows you to monitor and analyse the data of a website. Your Keyweo agency uses Screaming Frog to perform a complete audit of your site, to propose the most effective SEO strategy possible, and to give you optimization advice.
Emeran, SEO Consultant
Your frequently asked questions about SEO
The development of an e-commerce site is a project to be carried out with rigour. It is not so easy to improvise yourself as a developer or an SEO expert from one day to the next when it comes to developing your online shop. Although nowadays many platforms allow you to create a website quickly, not all of them advise you on the SEO optimization of your website.
However, creating and developing an SEO-friendly business site will ensure that you prosper on Google and, above all, will enable you to stand out from the competition. Depending on your sector of activity, the rate of competitiveness can vary up or down. It is therefore necessary to develop web marketing strategies that make a difference.
Investing in SEO as an online shop owner is a particularly good way to attract new customers and stay ahead of your competitors. By implementing an SEO strategy, you are working on the long term by targeting strategic keywords and providing quality content to your visitors.
In addition to the content marketing aspect, SEO also works in depth on the technical elements of your site. Indexability, loading speed, page structure, all these elements are essential to your success. The performance of a website is made up of different factors that determine its quality and on which it is possible to act to boost its reputation. The primary objective of your website is not to make it known, but to generate conversions to increase your sales. By developing your e-commerce site in accordance with Google's algorithms, you give yourself the means to reach the first results in the SERP (Search Engine Results Page).
E-commerce sites often face common issues associated with catalogues and product sheets. Do you offer product variations in size, colour, material or even design and want to avoid duplicate content? By working in collaboration with an e-commerce SEO agency, you can avoid any technical problems on your site that could affect your ranking on Google. Our SEO experts will manage your entire e-commerce site: editorial content, product sheets, netlinking strategy, mobile optimisation and much more.
In order to offer you quality services and above all to satisfy your needs, we work on a daily basis with webmarketing analysis and project development tools. Our e-commerce SEO consultants are constantly training to master the specificities in order to develop your SEO strategy effectively.
We attach great importance to the quality of our SEO monitoring to support you in your projects. Semrush, Google Analytics, Ahrefs, Screaming Frog, all tools that we use to boost your business site on Google.
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