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SEO Agency Tourism

Develop an effective SEO strategy.

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Pierre Guinsbourg, Directeur des opérations DD Isolation

DD Isolation


of additional SEO clicks

David Schneuwly, Villanovo



of additional monthly visits 

Are you in the tourism industry and want to launch a website to expand your customer base?

Are you a tourism company? Are you looking for an SEO agency specialising in tourism to build an effective natural referencing strategy? You want to build your e-reputation and appear in the first results on Google? Are you looking to boost the SEO of your site but you don’t have the required knowledge?

Welcome to Keyweo, a digital marketing agency specialising in tourism that will help you with your SEO strategy. Keyweo optimises your site after an in-depth study of your needs, deploys the appropriate digital tourism strategy and offers regular monitoring to optimise your positioning in the search results.

With a wealth of experience in the tourism industry through the support of international groups and local operators in the tourism sector, we have developed key skills in this field over the years. We will do our utmost to optimise your site from a technical point of view, with optimised travel content for natural SEO and, above all, a focus on your products and services.

Let's start the adventure together

We work with you to create a customized SEO strategy according to your objectives!

Who can benefit from SEO in tourism?

Our team of consultants has become experts in Tourism through the development of SEO projects. During our collaborations with tourism organisations, we have strengthened our skills in the field to the point of mastering its specifics. Our strength: the creation of a network of tourist sites to train our team on a daily basis.

If you also want to develop your website, contact us to discuss your tourism projects.

Travel agency

Travel agency

Flight comparator

Flight comparator

Tourist guide

Tourist guide

Chain of hotels

Chain of hotels



Car rental

Car rental

As a tourism agency, it is essential to use a dedicated Tourism Digital Marketing agency to manage your tourism SEO.

A company in the field of tourism generally caters to clientele that is not very educated about the country or city they plan to visit. It is therefore essential for them to call upon an SEO agency like Keyweo to support them in their SEO strategy. They will benefit from advice on the content to be written, the keywords to be targeted and the technical optimisations to be carried out.

Our SEO Tourism services

Étude de mots clés

Keyword study

For website creation, web redesign or the SEO development of your website, the study of keywords is essential. We carry out an in-depth analysis of the keywords most used by your target audience in order to build an SEO strategy adapted to your business. Based on your competitors and their positioning, our consultants work with you to develop a tourism website architecture in order to reference your pages and work on queries specific to your product and/or service. We work on the most effective keywords to position you on the local and international market. On a daily basis, our team works internally on various marketing tools that allow us to quickly and efficiently gather the most strategic keywords for your site. To reach the first pages on Google, it is necessary to go through a keyword study carried out by SEO consultants who master the subject of tourism and the associated tools.

SEO Audit

Any digital strategy is based on a high performance and quality website. To verify these essential elements, our SEO tourism experts suggest that you carry out a technical audit. In order to determine the areas of improvement of your site, you must first of all know its weaknesses. It is therefore through the technical analysis of your pages that we will determine the optimisations to be made to make your site SEO-friendly. Each element of your pages is analysed: site architecture, content relevance, image optimisation, etc. The theme of tourism requires the development of your website taking into account the local and international aspect of your business with geolocalised content. We prioritise the recommendations and modifications to be made during the SEO set up in order to obtain a rapid progression in the Google rankings. The SEO audit is therefore a major step that will allow you to reach your performance objectives in the long term.

Création de site internet immobilier

Creation of a tourism site

The development and creation of tailor-made websites for the tourism sector is part of our field of expertise. With responsive and user-friendly designs, increase your online visibility. Our team of SEO experts and our technical teams work together to build a website that reflects your image while respecting the requirements imposed by search engines to optimise your SEO for tourism. Choice of theme, creation of page templates, configuration of WordPress: trust us to take charge of your project and develop it according to your wishes! For several years now, we have been developing tourism websites that now make the difference on Google. Thanks to our long-term work, we have succeeded in reaching our performance objectives. You too can take the opportunity to boost your online popularity!

Création de contenu thématisé

Writing travel content

Keyweo writes and translates SEO-optimised travel content for your tourism websites. Our writers target the most relevant keywords and write blog posts, product pages and travel guides for your customers. With expert consultants who speak your language (English, Spanish, French), we develop your online reputation on a local or international level, you choose. Creating SEO optimised tourism content is a strategy that needs to be carried out with care if you want to position yourself on the web in the long term.

Stratégie Link Building

Netlinking for tourism

We help you to develop a netlinking campaign on your website and optimise your web marketing strategy for tourism. Become a reference in the travel sector and increase the popularity of your website with quality backlinks. Link building is an acquisition channel that allows you to quickly boost your website and gain positions on Google. Take advantage of the tools we have developed and benefit from the knowledge of our consultants to boost your natural SEO in the tourism sector. Get results in just a few months!

Suivi SEO personnalisé

Personalized SEO follow-up

At our SEO tourism agency, we attach great importance to supporting our clients on a daily basis. SEO is an acquisition channel that requires long-term work. That’s why we offer our clients the opportunity to work together over long periods of time to achieve their growth objectives. Each client benefits from an expert consultant in SEO to guide them in their project and above all to advise them on the actions to be taken.

Good SEO practices in tourism

Optimise the user experience of your site

Optimise the user experience of your site

Make sure you minimise your page load times, optimise your internal linking, and provide an easy-to-use interface to ensure a good user experience on your site, and maximise your conversion rate.

Make your website responsive

Make your website responsive

Keep in mind that many of your users are browsing your site from their phones. If you want your site to rank high in search results, it is essential that you optimise the responsiveness of your site.

Choose your keywords according to the search intention of the Internet users

In order to position yourself on strategic searches in the field of tourism, it is essential that you study the keywords that are often found in Internet users' searches.

Adapting your site to voice search

With the development of voice search, it has become a strategic move to adapt your site to this new navigation mode by adopting a conversational writing mode.

Writing quality content

The content on your website can both educate and reassure your prospective customers. It is therefore essential that you provide quality and relevant content on tourism-related topics to gain credibility in the eyes of Internet users and search engines.

Structure your website well

Structuring your website well allows you to make navigation fluid and to help your users find what they need quickly. Geolocalised pages, filters, internal meshing, all these elements should be worked on to optimise the architecture of your website.

The different SEO Tourism tools

Alexandre, consultant SEO

Alexandre, SEO Consultant

Your frequently asked questions about SEO

SEO, also known as Search Engine Optimisation, is a set of marketing efforts that help position your website on Google and attract visitors to your pages. In the case of Tourism, SEO can be improved in different ways: writing blog articles about travel, creating links on tourist sites, creating a suitable website with attractive content etc.

In today's increasingly digital society, it is essential for any tourism business to develop its online presence to generate natural traffic. Whether you are a travel agency, a tourism blog, a hotel chain, a campsite or a flight comparison service, achieve your growth objectives by working on your tourism SEO strategy.

Whether you have a travel website or any other website, SEO is essential to reach the top positions on Google. Especially in the highly competitive tourism sector.

If you want to improve your ranking and boost your performance, you need to develop a carefully thought-out and, above all, well executed SEO strategy. SEO optimised content writing, user friendly website creation, adapted link building strategy: all techniques mastered by our tourism SEO experts to help you develop your travel website.

Appealing to Google is a long-term task that must be carried out with wisdom and perseverance. Google is generating increasingly demanding and intelligent algorithms that require in-depth technical knowledge of organic search. To position your site and increase your leads, call on marketing consultants specialising in SEO. Thanks to our experience in the field, we have developed a technical know-how that adapts to your needs: increased traffic, conversions, increased awareness, etc. At Keyweo, we are used to working with companies in the tourism sector: we have all the keys to guide you to success.

Many SEO tools allow us to analyse the market, the technical performance of a site and to define the paths to follow to develop a competitive website.

The analysis of the market and the competition is a very important step in the development of an SEO strategy, especially in a sector as competitive as tourism. There are two main tools for this: Semrush and Ranxplorer. Our experts use these analysis tools to study the organic positions of competitors and establish the areas to be developed.

The technical aspect of a website is very important because it is taken into account in Google's criteria and impacts the positioning in the SERPs. The technical analysis is generally carried out with tools such as Screamingfrog and Oncrawl, which enable the problems of a site to be identified quickly. In addition to these data analysis tools, we have developed in-house performance tools to obtain more data and provide you with the best possible improvements.

Netlinking strategy also requires the use of SEO analysis tools such as Ahrefs or Majestic to target the best sites and create strategic links and most importantly traffic sources.

The results of an SEO strategy are visible within several months. This is why it is essential to follow the evolution of the indexation of web pages, the positioning of keywords and to continually add quality content with relevant links. Data analysis tools allow us to measure your company's performance: Data Studio, Search Console and Google Analytics are the most effective tools for monitoring any strategy we operate within our agency.

To support you in your SEO tourism strategy, we make it a point of honour to master these technical tools on a daily basis and to follow their updates. We are constantly training ourselves to ensure that your SEO is going in the right direction.

Looking for an SEO agency specialising in the tourism sector ?

Do you run a business in the tourism industry? Do you want to develop your online reputation and increase your returns? Contact us so that together we can build an SEO strategy adapted to the travel sector!

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