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Are you an industry player who wants to launch your website in order to develop your customer base?
If you are a company in the industrial sector and you want to digitalise your business offering, you have come to the right place.
Nowadays, what could be better than boosting your online visibility to attract more customers? Keyweo assists industry players in their SEO strategy. Over the past few years, it has become imperative for any company in the Industry to build a solid marketing strategy to face the competition. For this, implementing an industry SEO strategy is an effective solution. SEO, or Search Engine Optimization, is a digital marketing strategy that aims to increase a company’s visibility on search engines like Google.
What types of industrial firms are covered by SEO Industry? Who is our offer aimed at? Discover Keyweo’s services to boost your performance, surpass your competitors and perfect your marketing strategy.
Let's start the adventure together
We work with you to create a customized SEO strategy according to your objectives!
Who is SEO in industry for?
Composed of a team of experts in SEO, Keyweo has been assisting large industrial groups for several years in establishing their industrial SEO strategy. Our philosophy? To create a tailor-made SEO strategy for each company in the industrial sector that we work with. Industry players, if you want to found, consolidate or boost your visibility on Google, Keyweo is the solution you need. Don’t wait any longer: tell us about your project.
As an industrial company, it is essential to use an industrial digital marketing agency to manage your industrial SEO.
The industry sector is becoming more and more digital every day. Search engines are used as showcases to highlight the products and services offered by an industrial company. So, start optimising your website now to move up in the search results and attract new customers!
Good SEO practices in the industry sector
Optimise the user experience of your site
Making your site smooth and clear to navigate will greatly increase your conversion rate. For example, the faster your pages load, the more likely users are to stay on the page, and visit the rest of your site.
Make your website responsive
With so many people using their phones to search, not making your website responsive will deprive you of a large proportion of your traffic.
Choose your keywords according to the search intention of the Internet users
For each sector there are keywords on which it is strategic to position yourself. It is therefore important to study in advance the main search intentions of users in your field in order to respond to them, and thus gain visibility.
Adapting your site to voice search
Voice search has recently developed considerably. It is therefore important to adapt your website to it, for example by adopting a more conversational writing style, so as not to deprive yourself of a large share of users.
Writing quality content
The industry sector is very technical and requires a certain amount of knowledge. If you want to increase your credibility in the eyes of your potential customers, and gain their trust, it is important that you offer relevant and high-quality content on your website.
Structure your website well
By structuring your website correctly, you will enable Internet users to quickly find what they came to your site for. This means optimising your header and footer, your internal linkage and creating geolocalised pages.
The different SEO industry tools
Semrush is an indispensable part of any industry SEO strategy. Indeed, this tool offers many features that provide a comprehensive view of your domain, and the industry market. We also use this platform to implement our netlinking strategies and to evaluate the overall health of your site.
Google Search Console
Any SEO strategy cannot do without Google Search Console. Indeed, this tool is essential to evaluate the effectiveness of the SEO industry strategy adopted for your website. You can follow the indexing of your pages, as well as their positioning in the search results.
Our SEO agency also uses the Ahrefs tool to think about, launch and monitor the SEO strategy implemented for your business in the industry. We use it to analyse your backlinks, and to evaluate the relevance and effectiveness of the netlinking strategy you have implemented.
Search engines rely on two metrics in particular to rank sites in the search results: the Trust Flow and the Citation Flow. At Keyweo, we use the Majestic plugin to follow the evolution of these metrics, and adapt your SEO industry strategy to the results displayed.
Screaming Frog is a crawler that allows you to monitor and analyse the data of a website. Your Keyweo agency uses Screaming Frog to perform a complete audit of your site, to propose the most effective SEO strategy possible, and to give you optimization advice.
Laurine, SEO Consultant
Your frequently asked questions about SEO
SEO applied to the industrial sector works differently from the SEO techniques used in other sectors. The target of industrial groups, construction, electrical or mechanical companies will not be the same as a tour operator or an online clothing shop. The specificities of organic keywords must therefore be taken into account in order to propose relevant content adapted to your product or service.
In addition, many industrial websites propose similar content: Who we are, Our products, Our achievements, etc.
At Keyweo, our experience in the industry is a strength. Our SEO consultants are used to working with major industry players. Our knowledge of the industry and the market is a real asset that allows us to excel in Industry SEO. That's why we help our clients stand out on the web with different content: What do you specialise in, how does your production process work, how is your product innovative? How do you differ from your competitors? etc. Add value to your content with a targeted SEO strategy!
In order to achieve successful SEO, an industrial group will have to implement several SEO techniques. After a site audit and a keyword study, our consultants and SEO specialists will guide you towards the most suitable SEO strategy for you. It is important to understand that each case is unique: a strategy can be adapted for one company and inappropriate for another.
For this reason, at Keyweo we personalise each of our recommendations according to our client. For example, depending on the age of your site (young industry participant or large industrial group that is a market leader), the recommendations may not be the same. We adapt our actions and also take into account your expectations, your vision and your objectives.
To achieve good organic referencing, it is necessary to apply the classic SEO techniques: content creation, link creation and technical optimisation of the site. However, there are other factors that need to be taken into account in order to establish the SEO Industry strategy that will best suit your business. So, working with us means choosing tailor-made solutions, excellence and performance.
Looking for an SEO agency specialising in the industrial sector ?
Are you a company in the industrial sector that wants to create or develop your site and improve its performance? We are here to listen to your needs!
We have their full confidence.