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The agencyKeyweo was born from the desire to create an agency that meets the principles of transparency, trust, experience and performance.
SEO Agency Real Estate
Find out how to improve your online presence.
of additional SEO clicks
of additional monthly visits
Are you in the real estate business and want to launch your website in order to develop your clientele?
At Keyweo, real estate SEO experts, we help real estate players to digitalize their offer. If you want to create a high-performance site that reflects your image, we listen to your needs. Our team of experts in real estate SEO advises you on the development of an SEO strategy to enable you to achieve all your objectives. The digitisation of listings in the real estate sector is an increasingly common practice. In the face of increasing competition, improving your visibility on Google is a real advantage that can make a difference, which is why calling on the services of a real estate digital marketing agency can be necessary.
SEO or Search Engine Optimization is a set of organic search engine optimization techniques aimed at improving a website’s ranking in Google search results. Implementing an SEO strategy is therefore useful for any real estate business looking to get more leads. It allows you to popularise your offer and widen your range of customers, but also to compete with other businesses that have already established a real estate SEO strategy.
We live in a digital society. Nowadays, any business that wants to gain visibility to attract more customers has to improve its online presence. However, not everyone is an expert in digital marketing. That’s where we come in: our ambition as a digital marketing agency is to help you build a professional website that is customised to your needs, your clientele and the market you are in. So don’t hesitate: let’s build an SEO optimised website together.
Let's start the adventure together
We work with you to create a customized SEO strategy according to your objectives!
Who is SEO in real estate aimed at?
At Keyweo, our teams of real estate SEO experts are used to working with companies in this sector. The world of real estate is a field with specific challenges. To help you with your SEO strategy, a certain expertise is necessary.
Our experience in real estate SEO is a strength. If you are in the real estate industry and are looking to improve your online presence, don’t hesitate: share your project with us!
In the case of a real estate agency, it is essential to call upon a real estate digital marketing agency to manage your real estate SEO.
All the listings you post must be SEO-friendly and you must ensure that the listings are technically optimised so that they are relevant and reach an interesting position on the SERP.
Good SEO practices in real estate
Optimise the user experience of your site
Ensuring a good UX on your website is essential in the real estate business if you want to gain new customers. This means optimising the speed of your pages, the internal linking, your images...
Make your website responsive
Nowadays, the majority of users conduct their searches via their phone. It is therefore essential to make your site mobile friendly in order to move up in the SERP.
Choose your keywords according to the search intention of the Internet users
Make sure that your chosen keywords correspond to what Internet users are looking for, both in content and in form.
Adapting your site to voice search
Voice control is becoming increasingly popular with search engines, especially with the development of voice assistants like Alexa. It is therefore important to adapt your website to this development, focusing on voice searches carried out by users in the real estate sector.
Writing quality content
Make sure your content is both rich and high quality, to make your website relevant to search engines and users.
Structure your website well
Make sure that the navigation of the property listings is smooth and understandable by referencing your data well. Also create geo-located pages.
The different real estate SEO tools
Semrush is an indispensable part of any real estate SEO strategy. Indeed, this tool offers many features that give an overview of your domain, and the real estate market. We also use this platform to implement our netlinking strategies and to evaluate the overall health of your site.
Google Search Console
Any SEO strategy cannot do without Google Search Console. Indeed, this tool is essential to evaluate the effectiveness of the real estate SEO strategy adopted for your website. You can follow the indexing of your pages, as well as their positioning in the search results.
Our SEO agency also uses the Ahrefs tool to plan, launch and monitor the SEO strategy implemented for your real estate business. We use it to analyse your backlinks, and to evaluate the relevance and efficiency of the netlinking strategy.
Search engines rely on two metrics in particular to rank sites in the search results: the Trust Flow and the Citation Flow. At Keyweo, we use the Majestic plugin to follow the evolution of these metrics, and adapt your real estate SEO strategy to the results displayed.
Screaming Frog is a crawler that allows you to monitor and analyse the data of a website. Your Keyweo agency uses Screaming Frog to perform a complete audit of your site, to propose the most effective SEO strategy possible, and to give you optimization advice.
Fleur, SEO Consultant
Your frequently asked questions about SEO
Creating an online website is the first step in getting on the web and improving your brand image. However, in a sector as competitive as real estate, the SEO of your website can be complicated due to the number of competitors already present. To put all the chances on your side and boost your referencing, there is a solution: develop a targeted SEO strategy over the long term.
Regardless of your real estate business, optimising your website's SEO is a source of success. The aim is not to create a site and then abandon it, but to add value to it on a daily basis. And that means optimising your keywords, creating content on your theme, highlighting your products and services, developing a link building strategy to boost your position in the search results and much more.
Working on your organic SEO will allow you to increase the traffic on your real estate website and attract new prospects. However, Google's algorithms adapt, update and evolve regularly. It is therefore important to keep up to date with these changes. By choosing to work with SEO experts you can be sure that your performance will improve. Our team of SEO experts has developed a high level of expertise in the field over the years to help you achieve your goals and work on your online identity.
The deployment of a well thought-out SEO strategy for your website aims to set you apart from other real estate players on a local and international scale.
Local SEO is a part of your SEO strategy that is worth working on if your offering allows it. As a real estate company, do you offer geolocalized properties? Do you present properties in several cities in France?
Working on your local SEO will allow you to increase the traffic on your site. Such a strategy is often developed by optimising your Google MyBusiness profile but also by creating content with long tail keywords that include a geographical notion (e.g.: sell a house in Paris 13th).
SEO is an acquisition channel that requires a high level of mastery of digital marketing concepts and tools. Choosing an SEO agency to develop an online strategy means opting for technical expertise.
At Keyweo, we work on a daily basis with companies in the Industial, Real Estate, Tourism and Construction sectors. These collaborations have allowed our SEO consultants to develop key skills in each of these sectors. We aim for excellence to ensure that you get quality results that meet your objectives in the long term.
In accompanying your projects, we make it a point of honour to deploy a web strategy that suits you and above all improves your performance. Each project is the subject of particular and personalised attention in order to put in place a tailor-made strategy. Each website is different, as are your growth objectives. Depending on your needs and expectations, we always offer you the best possible solution.
Let's build your organic SEO strategy together with transparency and efficiency!
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You are a real estate company and you want to create or develop your website and increase its performance? We are attentive to your needs!